第三部分任务型阅读（满分10分）
When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationships
with your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.
Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.
Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included.
Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs
, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.
