媒体传播伦理失范的原因。
参考答案：
①媒介的编辑部门与经营部门混岗。
②混岗极易造成编辑部门或人员出卖发稿权与广告商交换。
③在我国，从中央传媒到地方传媒，都存在要求记者拉广告、分摊征订任务的问题，而且作为基本工作之一，必须完成，否则会受到经济处罚。特别是广告，丰厚的回扣对于记者的诱惑力很大，于是记者的正面采访就可能变成一种发稿权与广告的交换。
④记者岗位聘任制度不健全。
⑤在生存焦虑的驱动下，传媒或记者有可能淡化职业责任感，单纯追求利益。
⑥传媒职业规范亟待明确，自律意识亟待增强。
⑦传媒的职业意识，在学术上即“新闻专业主义。
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| We should show respect (尊重) to everybody, especially our elders because they are ahead of us-in age, in wisdom, in experience and education. Our 1 have done a lot for us, directly or indirectly and most of us 2 everything to their kindness and love. When we 3 them respect, whether ii is by bowing to them, or 4 them with a smile, or offering them any help they need, it is one way of 5 our own love and gratitude (感激) to them. 6 , elders have also been through all the years you are 7 and know a little more about the world than you do. It is 8 that you do not agree with the belief of your elders but this is nothing new. All younger generations have always 9 with their elders and it is these differences that bring changes in human 10 . However much you disagree with them, give them credit (信任) for their 11 . With changing times and 12 influences, youngsters no longer know what is interpreted as disrespect to elders. Youngsters should 13 express their views and if there are arguments, they should not 14 their voices. If there is no space on sofas or chairs, children will immediately 15 their places, and sit on the carpet. In buses and trains, youngsters are 16 to give up their places to older people. This is not a 17 of who has more rights. It is simply that those who are youngsters have the strength to bear 18 , or stand unpleasantness, so it is natural to show consideration (体贴) to those who are older and perhaps at a 19 disadvantage (劣势). When you do simple things as a mark of respect, elders become 20 that youngsters care for them, and they respond with affection and kindness. | ||||
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