试述心理购买动机的构成与特点？
参考答案：
（1）感情购买情绪动机。即由消费者的喜怒哀欲爱恨惧等情绪引起的购买动机。
特点：冲动性、不稳定性。具体表现为追求新奇、好胜攀比的购买动机。情感动机。即由人的高级情感如道德感、威望感、美感等引起的购买动机。特点：相对的稳定性和深刻性。具体表现为追求美感、追求成就、追求名望的购买动机。
（2）理智购买：追求便利、廉价的购买动机。
（3）惠顾购买：满足嗜好、追求信誉的购买动机
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| Mobile phones are everywhere in big cities. It seems that 1 can survive without one. Mobile phones are a great 2 to stay connected with friends and family. 3 , it is important to remember that there are certain times 4 you should not be using your phone, especially as a student, during school. 5 you are in class, you should not be sending your friends text messages 6 taking phone calls. Your classmates and teacher should not have to deal with this rude 7 . Aren't you at school to learn? In the United States, students would never be allowed to 8 their mobile phones during class. If you were to send or 9 a text message you would probably be kicked 10 class. It is very disturbing to hear a lot of tones and ringing during 11 . There are many more rules for mobile phone use in America and it is important to 12 respect for those around you. As a teacher in China, I have to 13 students using mobile phones every day. I have told my class to 14 their phones, but many students do not listen. The 15 to be connected all the time seems to be more 16 than the desire to learn. It's easy to understand 17 it is so tempting (诱惑人的) to have your phone on during class. It seems so easy just to send a short text message; it's not hurting anyone, is it? But you may actually be hurting 18 when you do this. Your teacher knows when you use your phone and may give you a 19 grade. Sending a text message also takes your attention away from what's going on in class, you may 20 something important. | ||||
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