问题 多项选择题 案例分析题

材料市场调查目的在于收集市场信息,了解市场动态,把握市场现状和发展趋势,估计目前的市场及预测未来的市场,为决策通过科学依据。材料市场调查的对象一般为用户、零售商和批发商,因为供应商太多,一般应对信誉度高、执行合同能力强的供应商进行重点调查。建筑材料市场调研工作的基本过程包括:明确调查目标、设计调查方案、制定调查工作计划、组织实地调查、调查资料的整理和分析、撰写调查报告。请结合材料员的实际工作回答。

建筑材料市场调查内容是收集资料的依据,必须设计好调查表,包括()。

A.调查表的设计要与调查主题密切相关,重点突出,避免可有可无的问题

B.调查表中的问题要容易让被调查者接受,避免出现被调查者不愿回答或令被调查者难堪的问题

C.调查表中的问题次序要条理清楚,顺理成章,符合逻辑顺序

D.一般可遵循容易回答的问题放在前面,较难回答的问题放在中间,敏感性问题放在最后

E.封闭式问题在后,开放式问题在前

答案

参考答案:A, B, C, D

选择题
阅读理解

阅读理解

                                         The way we do things round here

      Some years ago,   I was hired by an American bank.  I received a letter from the head of the

Personnel Department that started,   "Dear John,   I am quite pleased that you have decided to join us.

"That "quite"saddened me. I thought he was saying "we're kind of pleased you decided to join us although

I wish we had hired someone else. "Then I discovered that in American English "quite"sometimes means

"very",   while in British English it means "fairly".

      So the first lesson about working in other countries is to learn the language and by that I don't just

mean the words people speak.  It is body language,   dress,   manners,   ideas and so on.  The way

people do things highlights many of the differences we see between cultures(文化).

      Some of these differences may be only on the surface-dress,   food and hours of work-while others

may be deeper and take longer to deal with. Mostly,   it is just a question of getting used to the differences and accepting them,   like the climate(气候),   while getting on with business.

       Some of the differences may be an improvement. People are more polite; the service is better; you

ask for something to be done and it happens without having to ask again. However,   other differences

can be troubling,   like punctuality(准时). If you invite people to a party at 7 o'clock your guests will

consider it polite to turn up exactly on time in Germany,   five minutes early in the American Midwest,  

an hour early in Japan,   15 minutes afterwards in the UK,   up to an hour afterwards in Italy and some

time in the evening in Greece. I prefer not to use the word "late" because there is nothing wrong with the

times people arrive.  It is simply the accepted thing to do in their own country.

1. The author was unhappy as mentioned in Paragraph 1 because he thought________.

A. the American bank didn't think much of him

B. the American bank might hire another person

C. it's difficult to get used to American culture

D. it's easy to misunderstand Americans

2. The word"highlights"in Paragraph 2 probably means________.

A. encourages  

B. helps to narrow

C. increases  

D. draws attention to

3. According to the author,   what should we do with most cultural differences?

A. Ask the native people for help.

B. Understand and accept them.

C. Do things in our own way.

D. Do indepth research.

4. When invited to a party the people who are usually punctual are________.

A. Italians  

B. Germans

C. Greeks  

D. the British