问题 问答题 案例分析题

作为市场经济微观基础的企业,经营发展的成败关系到国民经济能否持续健康发展。材料一、2012年夏,电商(借助互联网、电子支付、物流等进行的网络销售企业)价格战“火热”进行,京东商城、当当网、天猫、亚马逊、易迅、苏宁易购、国美网上商城等七大电商加入战团。8月15日爆发了由京东、苏宁、国美参与的被称为“三国杀”的“规模最大、最惨烈、最全面”的价格战。个别电商企业宣称大家电要在三年内实行零毛利销售,所售商品价格保证比竞争对手至少便宜10%,但是媒体和消费者发现电商的价格战“口水多于实战”,不过是一场炒作,是一场营销骗局。最终,价格战仅进行十几天便草草收场。材料二、低碳经济是以低耗能、低污染、低排放为基础的经济模式,是未来新的经济增长点。我国很多企业面对低碳经济的发展机遇摩拳擦掌,却面临资金、技术等困难,发展低碳经济不仅成本高、周期长、见效慢,而且少数发达国家还垄断着低碳经济的核心技术,不愿意转让。为推动企业走低碳发展之路,国家强化政策支持,包括加大财政投入力度,落实研发投入抵扣所得税政策,完善知识产权保护制度,鼓励国际合作等,从而坚定了企业发展的信心。

结合材料二,运用经济生活知识,分析企业面对低碳经济发展趋势怎样实现自身发展。

答案

参考答案:

①企业要利用国家宏观调控的优惠政策,赢得发展机遇。

②企业需要制定准确的经营战略,在生产经营中注重节能减排

③企业要加强自主创新,掌握自主知识产权,依靠科技进步和科学管理,形成竞争优势。

④企业要坚持“引进来”和“走出去”相结合,提高对外开放水平。

⑤企业在追求利润的同时,也要承担相应的社会责任。

解析:

该题考查学生对企业经营成功的因素的理解和运用,要注意结合低碳经济发展趋势这一背景。从制定正确的经营战略、提高自主创新能力,形成自己的竞争优势、树立良好的信誉和形象、积极承担社会责任、坚持引进来和走出去相结合等角度具体回答。

考点:本题考查价格变动的影响、企业的经营与发展。

阅读理解

Henry Smith taught science at the City School. One day, he wen to a bookstore and bought some books. Most of them were expensive. He left them in his car in a quiet street. Then he went and bought some other things at other shops. At 6 o’clock he came back to the car. One window was open and the books were gone. Henry drove back to his home in Lake Street.

That night he wrote a letter to a newspaper. The next day he went to the police station.

On Friday people read an advertisement in the newspaper.

BOOKS WANTED

DO YOU HAVE ANY BOOKS THAT YOU NO LONGER WANTED? I BUY OLD AND MODERN BOOKS. OPEN ALL DAY ON SATURDAY. HENRY SMITH, 18 LAKE STREET.

Henry stayed at home on Saturday. His first visitor came at 8 o’clock.

Henry took him to the kitchen. At half past nine another man arrived. He had a bag under his arm.

“Mr Smith?” the man asked.

“That’s right,” Henry said, “Can I help you?”

“I have some good books. You buy books, don’t you?”

“Yes, bring them in. I’ll have a look at them.”

Soon the books were on the dining-table.

“Come in now,” Henry called out, “And bring the list.”

A policeman came into the dining-room. He read the titles(书名) on the books and those on the list in his hand. They were the same.

“Come with me, Sir,” the policeman said to the man.

小题1:How did the man get the books? _____________

A.He bought them from Henry.

B.He bought them at a bookstore.

C.He found them lying in a quiet street.

D.He stole them from the car.小题2:Henry got his books back ___________.

A.by fooling the man into bringing the books to his house

B.by buying them from the first visitor

C.with the help of the bookstore

D.with the help of the City School小题3:The man who stole the books found Henry’s address ___________

A.in the car

B.in the newspaper

C.at the book store

D.at the police station小题4:What happened to the man?

A.He ran away.

B.He was very happy to sell the books.

C.He was caught by the policeman.

D.He was very clever.小题5:What is the best title for this reading?

A.A Book Advertisement

B.Mr Henry Smith

C.How Mr Smith Lost His Books

D.A clever man

判断题