问题 单项选择题

某企业为了适应市场变化,决定进行产品升级转型。现有两套方案可供选择:A方案是付100万元引进国外品牌进行贴牌生产,预计每年的利润率大约3%;B方案是投入研发资金500万元自主开发核心技术与产品,预计每年可获得20%左右的利润率。该企业最终选择了B方案。如果不考虑其他因素,这一选择的理由主要是()

①科技产品的需求弹性小、利润大

②贴牌生产难以真正形成企业竞争优势

③强化自主品牌有利于企业可持续发展

④因拥有核心技术而能够维持低价竞争

A、①②

B、②③

C、①③

D、③④

答案

参考答案:B

解析:材料中的企业选择投资500万自主开发核心技术和产品,是因为自立品牌生产有利于企业可持续发展,放弃引进国外品牌进行贴牌生产,是因为企业贴息生产难以真正形成企业竞争优势,②③正确,选B;①错误,科技产品需求弹性大;④错误,自主品牌与是否适应市场需求没有直接联系

完形填空

Writing a good story is no easy task. What’s the secret? Mo Yan, a Nobel Prize winner in literature, believes his success comes from a large amount of reading.

Mo was born into a farming family in a village in Shandong province. He grew up listening to folk (民间的) stories about gods, spirits and foxes. Those stories later became the inspiration(灵感) for Mo’s writing.

Mo left school at the age of 12 and started to work in the fields. Although he was tired after his daily hard work, Mo was always hungry for books. However, there were very few in the village. He read his elder brother’s textbooks and even dictionaries. He helped others with farm work in exchange for books.

After Mo left his hometown and joined the army in 1976, he began to read widely, including works by Lu Xun and many other famous writers.

He studied from these writers but did not copy them. Instead, he developed his own style. “I grew up in an environment filled with folk culture. It enters my novels whenever I pick up a pen. This has affected, even decided, my style.” Mo told a group of reporters in his hometown shortly after he won the award in 2012.

As the first Chinese citizen to win a Nobel Prize in literature, the organization spoke highly of his works. They described his writing as a mixture of fantasy and reality, combining historical and social perspectives (看法).

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单项选择题