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问题 单项选择题

某公司2005年度净利润为4000万元，预计2006年投资所需的资金为2000万元，假设目标资金结构是负债资金占60%，企业按照15%的比例计提盈余公积金，公司采用剩余股利政策发放股利，则2005年度企业可向投资者支付的股利为（）万元。

A.2600

B.3200

C.2800

D.2200

答案

参考答案：B

解析：2005年度企业可向投资者支付的股利＝4000－2000×（1－60%）＝3200（万元）。

单项选择题

明代由皇帝的护卫亲军发展而来的特务机构是( )

A．东厂

B．西厂

C．锦衣卫

D．刑部
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单项选择题

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.

Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .

A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

19（）

A.customers

B.addicts

C.participants

D.marketers
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