问题 问答题 案例分析题

经过三年的艰苦奋斗,小杨终于考上一所名牌大学。在开学前,她打算买一台笔记本电脑,以备以后学习娱乐之需。以下是她购买电脑的全过程,请你参与其中,感受她的快乐.[准备]小杨在网上搜索了一下相关信息,发现笔记本电脑的品牌众多,不同品牌、不同地区间的价格差别也比较大。不过有一个相同点,那就是比起前几年,笔记本电脑的配置普遍提高了,而价格普遍降低了。

分析产生上述价格现象的原因?[体验]一来到商场的笔记本专柜,就有许多服务员向小杨介绍自己所经销的品牌,弄得小杨都有点招架不住了。小杨发现,所有笔记本电脑品牌都在搞共期促销活动,而竞相压价是普遍运用的促销手段。小杨有两点考虑:其一,自己买电脑只是为了日常学习和信息查询,所以,配置没必要过高:其二,尽管家庭生活条件还可以,但毕竟开学后要有一笔不小的学费支出,所以,价格也不亦过高。最后.小杨终于买到一款配置较高、价格适中的笔记本电脑。

答案

参考答案:

①供求关系影响价格水平。不同品牌不同地区间笔记本电脑的价格之所以存在差异,与供求状况有关。

②价值决定价格。随着社会劳动生产率的提高,笔记本电脑的单位商品价值量不断下降,这是其价格普遍降低的根源;各品牌电脑成本存在差异,这也是不同品牌电脑存在价格差异的重要原因。

解析:

买笔记本电脑为背景材料设置题目,以探究题的形式呈现,主要考查考生综合调动和运用知识的能力、描述和阐释问题的能力描述和阐释问题的能力。

第一问:对价格的原因要从价值和供求两方面考虑。影响价格变动的因素主要有两个一是价值决定价格二是供求影响价格。

单项选择题
阅读理解

阅读理解。

                                                        Get Your Degree at Home!

     Have you ever wondered what a Degree might be worth to your job or career? It means a lot of Americans

with an Associate Degree average nearly $10,000 more in yearly earnings than those with just a high school

Diploma.

     Harcourt Learning Direct offers you a way to get a Specialized Associate Degree in 11 of today's growing

fields-without having to go to college full time. With Harcourt, you study at home, in your spare time-so you

don't have to give up your present job while you train for a better one. Choose from exciting majors like

Business management, Accounting, Dressmaking & Design, Bookkeeping, Photography, Computer Science,

Engineering, and more!

     Your training includes everything you need! Books, lessons, learning aids -even professional-quality tools

and equipment-everything you need to master your training and move ahead to a new career is included in the

low tuition (学费) price you pay.

     Your education is nationally recognized!

     Nearly 2,000 American companies-including General Electric, IBM, General Motors, Ford, and many others

have used our training for their employees. If companies like these recognize the value of our training, you can

be sure that employers in your area will, too!

     Earn your degree in as little as two years! Get a career diploma in just six months!

     The career of your dreams is closer than you think! Even if you have no experience before, you can get

valuable job skills in today's hottest fields! Step-by-step lessons make learning easy. Prepare for promotions,

pay raises, even start a business of your own!

      Send today for FREE information about Harcourt at home training!

     Simply fill in your name and address on the coupon (登记表) above. Then, write in the name and number

of the one program you're most interested in, and mail it today. We'll rush you free information about how you

can take advantage of the opportunities in the field you're chosen. Act today!

     Mail coupon today or call the number below:

     1-800-372-1589

     Call anytime, 24 hours a day, 7 days a week.

     www. harcourt-learning.com

     E-mail:harcourt@learning.com

1. What kind of people will probably answer this advertisement? [ ]

A. College students preparing to work in some big companies.

B. College students preparing to study for a degree.

C. High school graduates preparing to have at home training.

D. High school graduates preparing for college entrance examinations.

2. Which major is NOT mentioned in the advertisement? [ ]

A. Photography

B. Physiology

C. Accounting

D. Bookkeeping

3. People can get a Specialized Associate Degree by _____. [ ]

A. Doing full-time learning at school

B. Working in some big famous companies

C. Studying in their spare time

D. Studying abroad for two years

4. How can you contact Harcourt Learning Direct? [ ]

A. By sending an e-mail.

B. By visiting the office weekdays.

C. By making a call on weekdays only.

D. By sending a letter not later than today.