【背景材料】

某家电生产企业聘请一家咨询单位对其产品及市场进行预测评估。

(1)对其空调主要销售地区进行了市场调查，1998～2004年空调销售量和平均价格如表3-1所示，预计到2005年空调价格下降到2000元，现需要预测该地区 2005年的空调销售量。

表3-1 某家电企业1998～2004年空调销量和平均价格表

(2)该家电企业分别经营计算机、洗衣机、手机、空调、冰箱等多种产品业务，各产品在行业市场份额分别为12.5%、14.28%、25%、50%和16.67%。鉴于上述情况，该公司为了制定今后的发展战略，对行业吸引力分析后，得出计算机、洗衣机、手机、空调、冰箱几种产品业务的行业吸引力分数分别为4.36、2.86、4.13、3.14和1.67；运用企业内部因素评价矩阵对企业实力进行分析，得到计算机、洗衣机、手机、空调、冰箱几种产品业务的企业实力分值分别为4.28、3.32、 3.12、1.84和4.13。需要对其企业的发展战略进行研究。

【问题】

1．请用价格弹性系数法预测2005年该销售区空调的需求量。

2．如何进行行业吸引力分析行业吸引力分析的关键性因素有哪些

3．企业内部因素主要表现在哪些方面

4．试对该企业进行通用矩阵分析，并为该企业进行战略规划。

5．在制定企业战略过程中，拟采用德尔菲法对家电行业未来长期发展趋势进行预测分析。应选择哪些方面的专家组成专家组如何确定专家组的成员数量一般要经过几轮的调查这体现了德尔菲法的什么特点

阅读理解。

     Do you know why I am always in support of learning a foreign language? The reasons are as follows:

1. Improve your English

    I know this might not make sense at first but hear me out. As a person who speaks only one

language, you have no basis for comparison（比较）；all you know is English. In different languages

the same idea is often expressed in different ways. You will find yourself speaking and writing more

creative sentences. There is a reason why most great writers and poets are students of many

languages.2.______________

     Travelling is one of the great joys of life and also one of the most wonderful experience. Why not

get the most out of your experience? If you don't know the native language of the country that you are

visiting, you are completely excluded from the culture. The locals（当地人）don't speak to you.

Knowing even a few phrases will make a huge difference. You will meet more people and find it much

easier to get around.

3. Join the global community

     The majority of the world does not speak English. The truth is that new thoughts and ideas are

happening everywhere and they are not being immediately translated. The world is getting smaller and

we are coming into contact(接触) with more non-English speakers all the time. Gain an advantage

for yourself in business and personal relationships by being able to communicate with people in their

language.

     Now that you know three great reasons for learning a foreign language, do it right now.

1. According to the author,______.

A. it is necessary for writers and poets to learn many languages

B. knowing another language will make you able to write a novel

C. studying another language will help you make your native language better

D. if you only know one language, you have no ability to appreciate the language

2. The underlined word“excluded”in the third paragraph probably means______.

A. shut out    

B. joined in    

C. sent for    

D. put up

3. Which of the following can be used to fill in the blank in the passage?

A. Help enrich your life

B. Help you to become rich

C. Help widen your knowledge

D. Increase your travel experiences

4. What is the best title for the passage?

A. Three Great Reasons for Learning a Foreign Language

B. A Foreign Language Help You Gain Respect

C. Improve Your English by Comparison

D. Build Confidence Through Learning a Foreign Language