问题 单项选择题

许多跨国企业在进入中国市场时,都试图推行本土化的传播策略和营销方案,都期望得到中国消费者的关注和认同,在广告中运用“中国元素”就是一种体现。这本是值得肯定的,但这种运用要与人们的文化习惯和感情倾向相一致,如果仅仅在技术上简单地模仿和运用,缺乏文化上真正的尊重和理解,再美的“元素”也只会开出“恶之花”。这段文字意在说明()。

A.不同国家的消费者会有不同的审美取向

B.在广告中使用“中国元素”要适可而止

C.在广告中彰显文化特色是重要的营销策略

D.理解文化内涵是“中国元素”成功运用的前提

答案

参考答案:D

解析:

这是一道意图推断题,解答可借鉴主旨概括题中的“转折”关联词语来确定作者的观点及态度倾向。选项A容易排除;B错在“适可而止”;C中强调的重点与原文中作者的观点及态度倾向:集中在“但”转折后的一个假设“如果”引导的论句中“缺乏文化上真正的尊重和理解,再美的……”不同,所以C排除。所以选择D选项。

选择题
阅读理解

阅读理解。

     Mr. and Mrs. Smith had always spent their summer holidays in New Jersey in the past, staying in a small

inn at the foot of a hill. One year, however, Mr. Smith made a lot of money in his business, so they decided

to go to London and stay at a really good hotel while they went t turning around that famous city.

     They flew to London and arrived at their hotel late one evening. They expected that they would have to

go bed hungry, because in that small inn in New Jersey, no meals served after seven. They were therefore

surprised when the man who received them in the hall asked whether they would take dinner there that night.

     "Are you still serving dinner?" asked Mr. Smith.

     "Yes,certainly, sir," answered the man. "We serve it until half past nine."

     "What are the times of meals then?" asked Mr. Smith.

     "Well, sir," answered the man. "We sever breakfast from seven to half past eleven in the morning, lunch

from twelve to three in the afternoon, tea from four to five, and dinner from six to half past nine."

     "But that hardly leaves any time for us to see the sights of London!" said Mrs. Smith.

1. Mr. and Mrs. Smith had _____ in the past.

A. often stayed in a quite good hotel

B. often stayed in a small inn

C. travelled to many places

D. made a lot of money

2. They decided to go to a really good hotel because _____.

A. it was said to be a quite good one

B. they were tired of small inns

C. it was near many places of interest

D. they now had enough money

3. When they got to the hotel, _____.

A. no meals wre served after seven

B. dinner was still being severed

C. there wre no visitors

D. the waiters were asleep

4. Mrs. Smith _____.

A. would have lots of time to see the sights

B. was afraid that they would have no time to tour around London

C. thought the hotel wasn't so good as they expected

D. did know why the hotel was better than the small inn