问题 问答题

某婴儿食品集团公司的客户服务部门的职责如下:建立和管理客户档案;接受和处理顾客的投诉并及时向相关部门反馈;跟踪售后信息反馈,对投诉的顾客进行回访;处理顾客退换货,承担开具发票、寄存等工作。集团公司高层认为该部门应当由被动服务向主动服务转化,于是对该部门新型了战略调整。在不增加人员配置和人工成本的前提下,将客户服务部门变更为针对整个集团公司的客户服务中心,直接为奶粉子公司和特殊婴儿食品自公司服务。该中心独立核算,成为自负盈亏的法人实体,并且在过去工作自责的基础上增加两项新的职责:主动跟踪并记录顾客的产品使用情况;阶段性地为顾客和潜在顾客提供喂养指导和咨询。经过半年的实施,虽然该部门员工为顾客和潜在顾客提供喂养指导和咨询花费了大量时间和精力,却并没有给公司带来新客户的数量增长,老顾客的满意度也没有明前提高,对顾客投诉的平均处理时间反而增加了20%。各个子公司也抱怨客户服务中心干扰了他们的工作,未能提供有效服务,收费也过高。请根据上述情境,回答以下问题:

若要保持现有组织设计不变,从培训角度改善当前的不利局面,应该重点加强哪些方面的培训?为什么?(8分)

答案

参考答案:从直接解决问题的角度,有4个方面: 第一,从工作说明书的角度,重点进行工作职责方面的培训。 主要针对解决过去存在的职责不清、职责之间关系不明确、职责轻重忽略的有些问题。 第二,从岗位胜任特征模型的角度,重点进行能力水平的培训。 主要针对解决各职责的不同要求程度、达到绩效的各方面胜任力方面的培训。 第三,从绩效考核的角度,对于绩效管理方法、考核指标和标准等的培训。 主要针对解决原来的客户需求与沟通、客户满意率、客户投诉处理方法、部门沟通方法与方式等,拟补绩效差距,提高理想绩效水平。 第四,从组织设计内部关系的角度,对于高中层管理人员,进行现有组织结构下的各方面协调方法的培训。 主要针对解决部门职责及沟通、服务与各方策略的协调等问题。 从间接解决问题的角度,有4个方面: 第五,从总体协调的角度,进行企业战略和人力资源策略的培训。 主要解决如何有效贯彻战略及协调关系的问题。 第六,从客户服务中心的法律地位角度,进行产权、公司法人治理结构及相关问题的培训。 主要解决法人实体的具体辐射问题的确认。 第七,从集团与分公司关系的角度,进行管理体制及集权与分权的培训。 主要解决疏通集团与分公司关系中的权限、关系等问题。 第八,从涉及基础工作的角度,进行产品知识、市场调研、销售方法等的培训。 主要解决客户沟通的基础问题。

阅读理解

阅读理解

     When I was six, Dad brought home a dog one day, who was called "Brownie". My brothers and I all

loved Brownie and did different things with her. One of us would walk her, another would feed her, then

there were baths, playing catch and many other games. Brownie, in return, loved each and every one of us. One thing that most touched my heart was that she would go to whoever was sick and just be with them. We always felt better when she was around.

     One day, as I was getting her food, she chewed up(咬破)one of Dad's shoes, which had to be thrown away in the end. I knew Dad would be mad and I had to let her know what she did was wrong. When I

looked at her and said, "Bad girl, "she looked down at the ground and then went and hid. I saw a tear in

her eyes.

     Brownie turned out to be more than just our family pet. She went everywhere with us. People would

stop and ask if they could pet her. Of course she'd let anyone pet her. She was just the most lovable dog. There were many times when we' d be out walking and a small child would come over and pull on her hair. She never barked(吠) or tried to get away. Funny thing is she would smile. This frightened people because they thought she was showing her teeth. Far from the truth, she loved everyone.        .

     Now many years have passed since Brownie died of old age. I still miss the days when she was with

us.

1. What would Brownie do when someone was ill in the family?

A. Look at them sadly.

B. Keep them company.

C. Play games with them

D. Touch them gently.

2. We can infer from Paragraph 2 that Brownie _____________.

A. would eat anything when hungry          

B. felt sorry for her mistake

C. loved playing hide-and-seek              

D. disliked the author's dad

3. Why does the author say that Brownie was more than just a family pet?

A. She was treated as a member of the family.  

B. She played games with anyone she liked.

C. She was loved by everybody she met.      

D. She went everywhere with the family.

4. Some people got frightened by Brownie when she_______.

A. smiled        

B. barked      

C. rushed to them    

D. tried to be funny

5. Which of the following best describes Brownie?

A. shy.          

B. polite.      

C. Brave.            

D. Caring.

单项选择题