问题 多项选择题

M公司的生产工艺在同行业中处于中等水平,生产规模较小,但企业针对特定的购买群在产品设计、品牌形象等方面具有自己的特性,市场竞争水平较高,在某地区占有市场份额20%,居于行业先进地位。近几年来,企业发展后劲不足。为谋求企业发展,公司决定扩大规模。公司有关部门通过对扩大企业规模的风险与获益能力进行深入细致的分析研究后,提交了四种方案及相应损益值。在总经理办公会上,公司决策层、生产与技术部门及市场营销部门在扩大规模的实施方案上争论激烈,最后在讨论的基础上,总经理确定了方案。在企业竞争战略上,M公司认为集中化战略具有很大风险,决定实行成本领先战略。

根据以上资料,回答下列问题:

成本领先战略的优势包括()。

A.可以抵御竞争对手的进攻

B.具有较强的对供应商的议价能力

C.形成了进入壁垒

D.竞争者无法模仿

答案

参考答案:A, B, C

解析:

竞争者无法模仿是差异化战略的优势。成本领先战略大家都可以模仿。

单项选择题
单项选择题

One of Microsoft’s cool people is Patrick Blackburn. As a test manager for the Product Group, Blackburn’s job may sound routine; however, he says it’s anything but that.

"Most people think of software testing as a mundane task of punching the keyboard like a monkey, trying to break the program," Blackburn says. "Part of that is true, but we write software programs called Monkeys to do that for us so that we don’t have to hire real monkeys. Real monkeys are too difficult to manage and don’t usually pass the personal hygiene criteria! " In reality, Blackburn says, testing responsibilities are very technically challenging and often include complete development cycles of their own. He spends most of his time coming up with creative incentives to convince his team to believe in schedules for products that don’t yet exist, hiring great people to build p teams, and pounding on the products to find bugs before the customer sees them.

According to Blackburn, the most critical thing you can do to succeed at Microsoft is to focus on what you believe is important. "It’s easy to get overwhelmed with everything going on around you, so first and foremost you need to stay focused, " he says. "What you focus on needs to be something you firmly believe in so that you’ll pursue it and defend your mission with a passion. "

He also thinks that one of the biggest differences between his co-workers at Microsoft and those at his former workplace is the sense of ownership and the impact on the business that everyone shares. "We hire people who tend to become personally attached to the products and the success of the company, and the environment really perpetuates this," Blackburn says. "It’s much easier to motivate a team at Microsoft than any other company I’ve been in. "

One of the most difficult parts of Blackburn’s job is staying ahead of the people who report to him. "Because there are so many smart people and technology is changing so quickly, it is a constant challenge to keep up, " he says. "I hope that’s because I hire such great people! "

To succeed, Blackburn uses time management tactics and allocates a specific amount of time to education. "My personal goal is to spend at least 20 percent of my time learning new things through formal and informal methods. \

Patrick Blackburn thinks software testing is ()。

A. a routine and mundane job

B. technically challenging

C. like a monkey punching keyboard

D. partly done by monkeys