问题 单项选择题

( )是根据客户不同的需求特征将整体市场划分成若干个不同群体的过程。

A.客户沟通

B.渠道选择

C.市场细分

D.确定目标市场

答案

参考答案:C

解析: 市场细分的概念是由美国营销学家温德尔·斯密于1956年提出的,是指根据客户不同的需求特征将整体市场划分成若干个不同群体的过程。

选择题
单项选择题

Analysts have their go at humor, and I have read some of this interpretative literature, (1) without being greatly instructed. Humor can be (2) , (3) a frog can, but the thing dies in the process and the innards are (4) to any but the pure scientific mind.

One of the things (5) said about humorists is that they are really very sad ’people clowns with a breaking heart. There is some truth in it, but it is badly (6) . It would be more (7) , I think, to say that there is a deep vein of melancholy running through everyone’s life and that the humorist, perhaps more (8) of it than some others, compensates for it actively and (9) Humorists fatten on troubles. They have always made trouble (10) They struggle along with a good will and endure pain (11) , knowing how well it will (12) them in the sweet by and by. You find them wrestling with foreign languages, fighting folding ironing hoards and’ swollen drainpipes, suffering the terrible (13) of tight boots. They pour out their sorrows profitably, in a (14) of what is not quite fiction nor quite fact either. Beneath the sparking surface of these dilemmas flows the p (15) of human woe.

Practically everyone is a manic depressive of sorts, with his up moments and his down moments, and you certainly don’t have to be a humorist to (16) the sadness of situation and mood. But there is often a rather fine line between laughing and crying, and if a humorous piece of writing brings a person to the point (17) his emotional responses are untrustworthy and seem likely to break over into the opposite realm, it is (18) humor, like poetry, has an extra content, it plays (19) to the big hot fire which is Truth, and sometimes the reader feels the (20) .

8()

A.consciously

B.credulous

C.sensible

D.absurd