问题 单项选择题

在购买过程中,消费者的介入程度很低,且品牌之间在产品质量、性能等方面的差异较小,此时消费者采用的购买决策过程类型为( )。

A.无限型购买
B.复杂型购买
C.有限型购买
D.习惯型购买

答案

参考答案:D

解析: 本题考查消费者购买决策过程分类中的习惯型购买。
[错因分析] 对于消费者的购买类型掌握不清楚。

阅读理解

Basketball is still a young game. It's over a hundred years old. In the winter of 1891, a certain college was having some trouble with its boy students. The weather was bad and the students had to stay indoors. As they couldn't play outdoors, they were unhappy, and some even got into fights from time to time.

  Some of the teachers, at the college asked Dr. Naismith to invent a game so that the students might have something to play with. It was not easy to invent such a game because it had to be played indoors , and the court (球场) was not very large.

  Dr. Naismith thought for a few days and invented a kind of ball game. It was a fast, wonderful game with much moving and passing of the ball. It was played between two teams. To make a score , the ball had to be thrown into the basket ten feet(英尺) above the floor on the wall . At each end of the court there was such a basket. At first, Dr. Naismith wanted to throw the ball into a box. As he could not find boxes of the right size, he had to use fruit baskets instead. That is how the game got its name.

小题1:How long is it since basketball was invented?

A.1000 years

B.More than 100 years

C.1100 years

D.Less than 100 years小题2:The students felt unhappy because _______.

A.they had much homework to do

B.they often got into fights

C.they couldn't play outdoors

D.they had little time to study小题3:Who asked Dr. Naismith to invent a game?

A.Some students

B.Some teachers

C.Some students' parents

D.Some of his friends小题4:When a student ______ , he makes a score.

A.receives the ball.

B.throws the ball to another student

C.runs quickly with the ball in his hand

D.throws the ball into the basket小题5:Which sentence is right?

A.Dr. Naismith had to use fruit baskets to throw the ball.

B.It was easy to invent the game.

C.The students could go outdoors when the weather was bad.

D.The ball had to be thrown into the basket ten feet above the floor.

单项选择题