甲集团的主营业务是连锁酒店，创立于2005年，2009年11月20日在美国纽约证券交易所上市，作为第一家登陆纽交所的中国酒店集团，甲集团秉承让顾客"天天睡好觉"的愿景，致力于为注重价值的商旅客人提供干净、环保、舒适、安全的住宿服务，满足客户核心的住宿需求。随着经济型酒店市场竞争的加剧，酒店公司的发展方式也在不断变化。目前，除了乙连锁酒店仍在坚持以自主投资的方式在国内发展门店以外，其他的酒店公司均把特许加盟作为发展的首要方式。面临的竞争压力比较大。由于经济型酒店的进入和退出壁垒都比较低，因此仍会有一些新酒店品牌进入到该行业中。投资一家100间客房的经济型酒店只需要四五百万元，预计可在5年回收投资，投资收益率高达20%，因此资金的壁垒较小，非常适合寻求多元化的酒店集团或公司。对于小规模的经济型酒店集团，如果投资者需要退出，则可以把酒店转让给一些全国性的经济型酒店集团，实现资金的退出。另外，由于高星级酒店有较多的客房数，国内的平均入住率水平不高，在酒店的淡季，很多酒店会以较低的价格来吸引顾客，从而在一定程度上跟经济型酒店争抢客源。而社会旅馆、招待所，由于较低的价格吸引了一大批收入不高的旅行者，从而分流了部分客源。许多经济型酒店都是批量进货，购买数量占供应商的销量的很大比例，而且为了降低成本，不接纳进口设备，而且很多酒店以租赁厂房、仓库或者办公楼的方式来开设酒店，其支付的租金水平远远低于市场上正常贸易的租金。经济型酒店品牌众多，且彼此之间的差异化程度很低，购买商的选择余地大。要求：根据以上资料，试用五力模型对酒店行业进行分析。

● Paris City Tour， Seine River Cruise (巡游) and the Eiffel Tower

Duration： 5 hours

Departure Dates： Daily

Unavailable Date： July 14 (Bastille Day)

Departure Point： Paris

Departure Time： 9:00 am， 12:00 pm， 3:00 pm

This tour will give you a view of Paris from three different viewpoints. It includes a coach tour around Paris with a Seine River cruise， which will take you back through 2 000 years of Paris history. The tour concludes with an elevator ride up to the 2nd floor of the Eiffel Tower， where you can experience its wonderful view.

● London City Tour， Thames River Cruise and English Pub Lunch

Duration： 8.5~9 hours

Departure Dates： Daily

Unavailable dates： January 1 (New Year's Day)， December 24~26 (Christmas)

Departure Point： Victoria Coach Station， opposite Gate 1

Departure Time： 8:45 am

You will visit great architecture like Westminster Abbey， the Big Ben， the Houses of Parliament， and the Buckingham Palace. The tour includes 38 ceremonies and 14 Royal weddings.

At noon， you'll have two­course lunch in a traditional London pub. After lunch， there will be a Thames River Cruise for great views of the Houses of Parliament， London Eye and London's famous bridges. The tour ends at the Tower of London.

● Full Day Tour to Naples and Pompeii

Duration： 13 hours

Departure Dates： Daily

Unavailable Dates： New Year's Day， Christmas Day， December 31

Departure Point： Rome Hotel

Departure Time： 6:30 am

Take the “Highway of the Sun” and travel through the Roman countryside.

Arriving in Naples， you will go on along the hill of Posillipo， where you can enjoy views of the volcano Vesuvius which erupted in AD 79，  destroying the towns of Pompeii. At Pompeii you will stop for lunch.

After lunch， visit the site for two hours with a local guide， traveling through the ruins of this ancient city. Then return to the coach for a journey of 3 hours back to Rome.

68.If you have a holiday on New Year's Day， you can choose　　　　.

A.Paris City Tour  B.London City Tour

C.Roman City Tour  D.Pompeii City Tour

69.This passage is most likely to be found in　　　　.

A.a technical report  B.a science magazine

C.a local newspaper  D.a history book

70.We can learn from the passage that　　　　.

A.Seine River Cruise will take you back through 2 000 years of European history

B.English Pub Lunch will give you a chance to see a traditional London pub

C.tourists can enjoy views of the volcano Vesuvius erupting in Pompeii

D.the journey back to Rome will take about four hours

71.The main purpose in writing this passage is to　　　　.

A.attract more tourists to Rome

B.introduce three tourist tracks in Europe

C.show some ancient tourist attractions

D.make European culture better known