问题 单项选择题

“以销定产”原则属于()

A.生产观念 

B.推销观念 

C.产品观念 

D.现代市场营销观念

答案

参考答案:D

解析:

现代市场营销观念认为,企业实现各项目标的关键在于正确确定目标市场的需要和欲望,比竞争对手更有效地传送目标市场所期望的产品或服务。在这种观念指导下,企业奉行“以销定产”的原则,根据市场需求情况生产和销售产品。它不仅关心产品销售,而且十分重视售后服务以及顾客意见的反馈。

完形填空
对话填空(共10小题,每小题1分,满分10分)
阅读下面对话,掌握其大意,并根据所给字母的提示,在标有题号的右边横线上写出一个英语单词的完整、正确形式,使对话通顺。
R =" Reporter " Z =" Zhang" Ying
R: Mrs. Zhang,last year a heavy earthquake (76) s       this area and destroyed almost all the buildings in the village. Can you tell us the details?
Z: In two weeks it will be the first anniversary of (77) w     the earthquake destroyed our village on May 12,2008. My husband and I had been
(78) r       a restaurant for several years. On that terrible day,everything was destroyed. My husband was killed in the second quake.
R: What happened in the weeks after the quake and how did you get
(79)o       it?
Z: I moved to a nearby village. The death of my husband was of course the
(80) w      thing. I was desperate.
R: What made you decide to reopen the restaurant?
Z: First of all,I had to make a living. More importantly,I did it to
(81) h       my husband. The restaurant had been his greatest achievement.
R: Was it easy to reopen the restaurant?
Z: No. My friends and relatives put some money together. I received some financial (82) a       from the local government. I was also able to take out a
(83) l       ­from the bank. With the money and all the help I got,I reopened the restaurant.
R: Do you often think about the disaster?
Z: Yes. I thought the earthquake was the day my life ended,even though I was a survivor. But I (84) m       to cheer up. I just did not know I had the
(85) c       to keep it up.
 
76___________
77___________
78___________
79___________
80___________
81___________
82___________
83___________
84___________
85___________
阅读理解

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。

选项中有两项为多余选项。

1______. One is called "doctor medicine", or "scientific medicine." Scientific doctors try to observe

sicknesses, look for logical patterns, and then find out how the human body works. From there they

figure out what treatments may work.. 2________. Although nowadays it is successful, in the ancient

world this approach probably did not cure many patients.

A second kind of medicine is called "natural cures," or "folk medicine," in which less educated people

try to cure sicknesses with various herbs(药草). 3_____. They try things until they find something that

seems to work, and then they keep doing that. Folk medicine flourished(繁荣) long before the

development of scientific medicine and was more successful in ancient times than doctor medicine.

The third kind is called "health spas(矿泉疗养地)," or"faith healing." Sometimes this may be as simple

as touching the holy man and being immediately healed. Other times, a magician may make you a magic

charm, or say a spell, to cure you. 4_______. In these places people rest, get plenty of sleep, eat healthy

food, drink water instead of wine, and exercise in various ways. 5_____. If you are feeling depressed or

you have been working too hard, going to these places may be just the right thing to make you feel better.

A. These folk healers also use observation and logic, but they are not so aware of it

B. Some religious groups organize special healing shrines for the sick

C. This kind of medicine is believed to date from the 4th century BC.

D. There are three branches of medicine

E. They also talk to the priests and pray to the gods

F. good doctors are very important for us

G. we don't know how many kinds of medicines there are in the world