问题 多项选择题

某生产化妆品的跨国公司,为使产品打进中国市场,准确、及时把握和利用市场机会,在对中国市场进行深入调查分析后,决定以白领女性顾客群体作为其目标市场,集中营销。由于化妆品市场竞争激烈,为使自己的产品获得稳定的销路,该公司着力培养自己产品的特色,决定采取差别化的产品策略以区别于其他竞争对手。为此,他们深入研究消费者的购买行为,并在产品性能、特色方面下工夫,建立良好的售后服务体系,并且在产品的标识、文字和视听媒体方面做文章,取得很好的效果。
几年后,该公司在中国市场上取得良好的业绩,销售增长率、相对市场占有率均较高。公司不断加大投入,以维持公司的市场地位。各大媒体对该公司也给予了密切关注。当有记者问起该公司的成功秘诀时,公司销售总监认为两点很重要,首先企业应当研究消费品的类型,并准确定位自己产品的类型;其次调整了企业销售策略,从原来商家到企业订货的销售方式,改变为投巨资直接建立化妆品专卖店,在过去几年内在全国建立了300多家专卖店。
根据上述资料,回答下列问题:

根据购买者的投入程度和品牌差别程度来划分,消费者购买行为可以分为( )。

A.经济型购买行为

B.冲动型购买行为

C.减少失调感的购买行为

D.习惯性的购买行为

答案

参考答案:C,D

解析: 根据购买者的投入程度和品牌差别程度来划分,消费者购买行为可以分为复杂的购买行为、减少失调感的购买行为、习惯性的购买行为、追求多样化的购买行为。根据购买者的消费心理和个性特征来划分,消费者购买行为可以分为习惯型购买行为、理智型购买行为、经济型购买行为、冲动型购买行为、情感型购买行为、不定型购买行为。

单项选择题
阅读理解

阅读理解。

     When I was small and my grandmother died, I couldn't understand why I had no tears. But that night

when my dad tried to cheer me up, my laughs turned into crying.

      So it came as no surprise to learn that researchers believe crying and laughing are controlled by the

same part of the brain. Just as laughing has many health advantages, scientists are discovering that so

does crying.

      Whatever helps us to reduce pressure is important to our emotional health, and crying seems to

work well. One study found that 85 percent of women and 73 percent of men report feeling better after

crying.

      Besides, tears attract help from other people. Researchers agree that when we cry, people around us

become kinder and friendlier and they are more ready to provide support and comfort. Tears also enable

us to understand our emotions better; sometimes we don't even know we're very sad until we cry. We

learn about our emotions through crying, and then we can deal with them.

      Just as crying can be healthy, not crying---holding back tears of anger, pain or suffering-can be bad

for physical health. Studies have shown that too much control of emotions can 1ead to high blood

pressure, heart problems and some other illness. If you have a health problem, doctors will certainly not

ask you to cry. But when you feel like crying, don't fight it. It's a natural, healthy and emotional response.

1. Why didn't the author cry when her grandmother died?      

A.   Because her father did not want her to feel too sad.

B.   Because she did not love her grandmother.

C.  Because she was too shy to cry at that time.

D.  The author doesn't give the explanation.

2. It can be inferred from the text that                     .    

A.   there are two ways to keep healthy

B.   emotional health has a close relationship to physical health

C.   crying and laughing play the same roles

D.   crying does more good to health than laughing

3. According to the author, which of the following statements is true?

A.  Crying is the best way to get help from others.

B.   Fighting back tears may cause some health problems.

C.   We will never know our deep feelings unless we cry.

D.   We must cry if we want to reduce pressure

4. What might be the most suitable title for the text? 

A. Why We Cry                

B. How to Keep Healthy

C. Power of Tears              

D. New Scientific Discovery

5. What is the author's attitude to "crying"?

A. Positive.  

B. Negative.    

C. Touched.    

D. Upset.