问题 单项选择题

心理记账是人们在心理上对结果解析分类、编码、估价和预算等的过程。消费者在决策时可能根据不同的任务进行相应的心理记账。  根据上述定义,下列不属于典型心理记账的是:

A.损失10元钱给人心理带来的痛苦要比获得10元奖金带来的高兴更强烈

B.工会发放福利时,不再发实物而改发购物卡以使职工有更多的自由选择

C.相比丢了10元钱的人,丢了电影票的人更不可能会掏钱买票去看电影

D.王某出差常选星级酒店,因为它比旅馆更可能提供免费网络和自助早餐

答案

参考答案:B

解析:解析:心理记账定义的关键信息是:在心理上对结果进行分类、编码、估价和预算等。A、C、D三项均符合定义;B项只是进行了客观的比较,并没有涉及职工的心理,不属于心理记账。故答案选B。

默写题
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During the twentieth-century there has been a great change in the lives of women. A woman marrying at the end of the nineteenth century would probably have been in her middle twenties, and would be likely to have seven or eight children, of whom four or five lived till they were five years old. By the time the youngest was fifteen, the mother would have been in her early fifties and would expect to live a further twenty years, during which chance and health made it unusual for her to get paid work. Today women marry younger and have fewer children. Usually a woman's youngest child will be fifteen when she is forty-five and can be expected to live another thirty-five years and is likely to take paid work until sixty.

This important change in women's life has only recently begun to have its full effect on women's economic position. Even a few years ago most girls left school and took a full-time job. However, when they married, they usually left work at once and never returned to it. Today the school-leaving age is sixteen, many girls stay at school after that age, and though women marry younger, more married women stay at work at least until shortly before their first child is born. Very many more afterwards return to full or part-time work. Such changes have led to a new relationship in marriage, with the husband accepting a greater share of the duties and satisfactions of family life.

46. We are told that in a family in about 1900        .

A. few children died before they were five

B. seven or eight children lived to be more than five

C. the youngest child would be fifteen

D. four or five children died when they were five

47.One reason why the woman of today may take a job is that she         .

A. is younger when her children are old enough to look after themselves

B. does not like children herself

C. needn't worry about food for her children

D. can be free from family duties when she reaches sixty

48. According to the passage, it is now quite usual for women to        .

A. stay at home after leaving school         

B. marry men younger than themselves

C. start working again later in life          

D. marry while still at school

49.Many girls are now likely to       .

A. give up their jobs for good after they are married

B. leave school as soon as they can

C. marry so that they can get a job

D. continue working until they are going to have a baby

50. Now a husband probably        .

A. plays a greater part in looking after the children

B. helps his wife by doing more of the housework

C. feels dissatisfied with his part in the family

D. takes a part-time job so that he can help in the home