问题 多项选择题

市场需求调查是市场调查中最基本的内容,它主要包括( )。

A.消费需求量调查

B.消费者心里调查

C.消费结构调查

D.经济结构调查

E.消费者行为调查

答案

参考答案:A,C,E

解析: 市场需求调查是市场调查中最基本的内容,主要包括:①消费需求量调查。消费需求量直接决定了市场规模的大小,它一般受人口数量和可支付能力两个因素的直接影响。②消费结构调查。它是指消费者将其货币收入用于不同商品支出的比例,它决定了消费者的消费投向。③消费者行为调查。它主要是了解谁是购买者、他们在什么时间购买、在什么地点购买、为何购买、如何购买、哪些因素影响购买等。

单项选择题
阅读理解

阅读理解。

     In 1986, when Carlo Petrini first coined the term "Slow Food", he organized locally in his native Italy to

preserve the food and wine culture and protest fast food.

     Today, slow food has spread to 132 countries with over 85 000 members, addressing worldwide issues

like farmer equity and environmental stewardship-the actions people take to respect the rights of all living

things and all environments, to contribute to healthy and livable, communities.

     Characterized by Slow Food International as "good, clean, and fair food," slow food must enrich the eater's

life, have no negative impact on human or environmental health, and compensate fairly for food producers'

work. The average American meal travels about 1 500 miles to its final destination, with producing of food

traveling by plane from overseas and other items shipped across the country. However, cost for food travel

and heavy processing are not the only problems in the food industry that the environment faces. Industrial

agriculture also has unsustainable practices like inefficient water use and decreased biodiversity. Our ideas in

feeding ourselves are exceptional, but at various points our technologies come into conflict with nature's ways

of doing things. A great many of the health and environmental problems created by our food system owe to

our attempts to oversimplify nature's complexities, at both the growing and the eating ends of our food chain.

     "Slowing" food, by purchasing locally and sustainably, allows consumers to reduce the impact of "food

miles" and develop a closer relationship with their food producers. "We need to change our food system," said

David Prior, organizer of Slow Food Nation's Eat-In. "Our current food system is sick and we need to support

farmers and agriculture to ensure that everyone has the right to nutritious food."

1. The main idea of the passage can be summarized as _____.

A. why slow food is so important

B. the food and wine culture is rich in Italy

C. what you're eating always travels a long way

D. slow food makes the current food system sick

2. According to the second paragraph, environmental stewardship refers to _____.

A. measures of environmental protections

B. ways to establish healthy and livable communities

C. people's admiration for all the creatures on the earth

D. actions to protect the rights of all living things and environment

3. Slow food's characteristic doesn't lie in _____.

A. improving the quality of eater's life

B. providing a fair pay for food workers

C. being friendly to human and environmental health

D. developing a loose relationship with food producers

4. What is David Prior's attitude towards current food system? 

A. Suspicious

B. Unsatisfied

C. Indifferent

D. Supportive