问题 单项选择题

知识营销:通过有效的知识传播方法和途径,将企业所拥有的对用户有价值的知识(包括产品知识、专业研究成果、经营理念、管理思想及优秀的企业文化)传递给潜在用户,并逐渐形成对企业品牌和产品的认知,将潜在用户最终转化为用户的过程和各种营销行为。 下列行为属于知识营销的是( )。

A.某公立医院派出10名资深医生参加社区义诊志愿活动

B.某证券公司组织离退休老人学习班,免费讲解股票市场知识

C.某名牌企业匿名为希望工程捐款1000万元

D.在药厂工作的小刘经常和朋友们一起探讨有关饮食健康的问题

答案

参考答案:B

解析: 根据定义我们知道,知识营销是一种企业行为,是为了让潜在用户逐渐形成对企业品牌和产品的认知。选项A、D不是企业,故不属于知识营销,C选项匿名捐款,无法让潜在用户形成对企业的认知,也不属于知识营销,故本题答案为B。

阅读理解

Having Fun "Growing" and "Stealing"?

Recently,an Internet game has become a new fashion among young office workers and students. People can "farm" on a piece of "land" and "grow", "sell" or even "steal" "vegetables","flowers" and "fruits" on the Net. They can earn some e-money and buy more "seeds","pets" and even "houses".

Joyce interviewed some young people. Here are their opinions.

Harold:I don’t quite understand why they are so mad about the childish game, Maybe they are just not confident enough to face the real world.

Allan:I enjoy putting some "bugs" in my friends’ gardens and we’ve become closer because of the game. Having fun together is the most exciting thing about it.

Laura: You know, people in the city are longing for(渴望) the life in the countryside. It reduces my work pressure(压力);besides,it gives me the exciting experience of being a "thief".

Ivy:Well. it’s just a waste of time. Teenagers playing the game spend so many hours on it that they can not focus on(专注于)their study.

小题1: According to the passage,people can’t _______ things in this game.

A.grow

B.borrow

C.steal

D.sell小题2:Which is NOT the reason why people like the game?

A.They are longing for country life.

B.They can have fun with friends.

C.The game can relax people and give them a new experience.

D.They are confident enough to face the real world.小题3:Where can you find this passage?

A.In a car magazine.

B.In an advertisement.

C.In a newspaper

D.In a science book

单项选择题