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问题 单项选择题

拉图尔定律是指一个好品名可能无助于劣质产品的销售，但是一个坏品名则会使好产品滞销，这是由法国诺门公司德国分公司负责人苏珊. 拉图尔提出的。根据上述定义，下列不符合拉图尔定律的一项是( )。

A．“非常”是娃哈哈集团的另一个品牌，弥补了“娃哈哈”概念上的不足，拓宽了集团品牌的定义域，其气势不逊于“百事”和“可口可乐”
B．Carrefour跨洋过海，把店开在了中国，起名为家乐福，极富中国传统文化的内涵，温馨而隽永，正是品牌的这种亲和力，加上其低价策略，使家乐福很快就打人了中国的市场
C．大文豪莎士比亚曾经说过，玫瑰不管取什么名字，闻起来都是香的
D．20世纪50年代末，东京通信工业公司放弃原来的名字，采用一个新名—索尼公司，这一措施加快了索尼公司的国际化，并很快成为世界家电行业的领头企业

答案

参考答案：C

解析： 拉图尔定律主要说明了名字对产品销售的影响作用。A项中的“非常”、B项中的家乐福和D项中的索尼公司都是在名字上做文章，帮助打开市场。而C项显然不符合定义，故答案选C。

判断题

平行线法是做展开图的基本方法，应用最为广泛。
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问答题

(1) The word "addiction" usually makes you think of alcohol or drugs, but in modern-day society we are seeing some new kinds of addictions. Some people are compulsive (难以自制的) shoppers. Others find it impossible to pull themselves away from their work. Still others spend countless hours watching TV or playing computer games.
(2) Over the years, shopping has become a very common activity. Many people enjoy going to stores more and more every day, but it’s more than a common hobby for some of them. They have turned into shopaholics. They are people who simple enjoy shopping and walking around spending money without being able to stop doing it. They are hooked on shopping and usually buy things that they don’t need. Even though they don’t have enough money, they buy everything they want.
(3) The question is, why do they have this addiction There isn’t a specific answer. Some people go shopping when they are sad, worried, upset or lonely, and they want to feel better. They use this activity as a way to forget their problems. Shopaholics say that they feel more important and better after they buy something. They also tend to have this addiction when they feel guilty.
(4) Shopaholism seems to be a harmless addiction, but it can ______. Some of them can be psychological. If this is the case, people addicted to shopping should go to a support group to help them break this habit. However, the process, like for most addictions, is long, and they suffer a lot. It can also cause financial problems. They just think about satisfying their feelings, so they spend money they don’t have. They get deep in debt, and they can even go bankrupt and get sent to prison.

Fill in the blank in Paragraph 4 with proper words. (Please answer within 6 words)
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