问题 单项选择题

某房地产企业拟建一项目,总投资20000万元,建设期3年,建设完成后用于出租,从投资开始到投资全部回收的预期年限为10年,为了提高市场占有率的目标,该企业加大广告宣传费用的投入,并以低廉的价格进入市场,但该企业因建材价格上涨、同行业竞争激烈等方面的猛烈冲击,并未成功进入市场,商品房无法按正常价格出售,最终倒闭。

为了提高企业的市场占有率,刚刚进入新市场的企业采用( ),以低廉的价格、优质的产品或服务,吸引消费者选择自己的产品。

A.比较定价法

B.渗透定价法

C.目标利润定价法

D.盈亏平衡定价法

答案

参考答案:B

阅读理解

阅读理解。

    Mobile phone has become a problem for middle schools. Some middle schools in Australia have banned

(禁止) students from carrying mobile phones during school hours. Mobile phone use among children has

become a problem for the school this year. Several children have got mobile phones as Christmas gifts,

teachers said mobile phone use is a distraction (娱乐) to students during school hours and it also gives

teachers so much trouble in their classrooms. Teachers were also saying that sometimes students might use

phone messages (消息) to cheat during exams.

    She said some schools had tried to ban mobile phones. Some parents felt unhappy because they couldn't

get in touch with (与…联系) their children.

    Many teachers said students should not have mobile phones at school, but if there was a good reason,

they could leave their phones at school office. They also said there were many reasons why the students

should not have mobile phones at school: they were easy to lose and were a distraction from studies.

    Many people say that they understand why parents would want their children to have phones, but they

think schools should let the students know when they can use their mobile phones.

1. Some middle schools in Australia have banned students from carrying mobile phones ______.[ ]

A. because they are students

B. when they are free

C. when they are at school

D. because they are children

2. We know from the passage that some children get mobile phones from            .[ ]

A. the makers and sellers

B. the passers-by and strangers

C. their parents and friends

D. some mobile phones users

3. What does the underlined word cheat mean in the passage?[ ]

A. 聊天

B. 核对

C. 查询

D. 作弊

4. Some parents felt unhappy because they couldn't ______ during school hours. [ ]

A. use their mobile phones

B. leave their mobile phones at school office

C. help the teachers with their work

D. get in touch with their children

5. The passage tells us that _____.[ ]

A. students shouldn't have mobile phones at school except for some special reasons

B. it is impossible to ban students from using mobile phones at school

C. some parents felt unhappy because they couldn't use their phones at school

D. parents should teach their children how to use mobile phones

判断题