问题 单项选择题

碎片化时代人们的注意力很难持久。让用户在邮件页面停留更长时间已经成为了营销者不断努力的方向。随着富媒体化的逐步流行,邮件逐步从单一静态向动态转变,个性化邮件的特性也逐步凸显。GIF制作简单,兼容性强,在邮件中可以增加视觉冲击力。因此,在邮件中插入GIF动态图片,更能吸引用户的目光,增加用户的点击率。  以下哪项如果为真,最能支持上述结论( )

A.如果针对特定用户群而制定个性化营销邮件,那么销售机会会增加20%

B.过去没有插入GIF动态图片的个性化营销邮件,也为很多企业带来了成功

C.上世纪70年代出生的人习惯于电子邮件的静态界面,不喜欢花里胡哨的东西

D.插入GIF动态图片的个性化营销邮件,比普通发送的邮件给企业带来的收入多18倍

答案

参考答案:D

解析:在邮件中插入GIF动态图片,更能吸引用户的目光,增加用户的点击率。A项将GIF动态图片偷换为“个性化营销邮件”,为无关项;B项削弱了题干结论;C项习惯于静态界面,反驳了题干结论;D项插入GIF图片故选D项。

阅读理解

Henry was a carpenter(木匠)of our village. Once I asked him to make a dining table for my wife. He made it just the right size to fill the space between the two windows. When I arrived home that evening, Henry was drinking a cup of tea and writing out his bill for his work.. My wife said to me, quietly,“That’s his ninth cup of tea today.” But she said loudly, "It's a beautiful table,dear,isn't it?" "I won't decide about that until I see that bill.” I said.

Henry laughed and gave me his bill for the work. It said:

BILL

One dining table June 10,1995

Cost of wood 17.00

Paint(油漆) 1.50

Work,8 hours(1 an hour) 8.00

Total(总计) 36.50

When I was looking at the bill,Henry said,"It’s been a fine day,hasn’t it?” “ Quite sunny.” "Yes,”I said. "I’m glad it is only the 10th of June.” "Me too,” said Henry, "You wait--it'll be a bit hotter by the end of the month.” "Yes. Hotter--and more expensive. Dining tables will be 20 more expensive on June 30th,won't they,Henry?”

Henry looked hard at me for half a minute. There was a little smile in his two blue eyes. I gave his bill back to him. "If it isn't too much trouble,Henry,”I said,"Please add it up again. You can forget the date.”

I paid him 26. 50 and he was happy to get it.

小题1:Why did Henry talk about weather when the writer was looking at the bill?

A.Because it was a fine day indeed,

B.Because he wanted the writer to look at the bill carefully.

C.Because he wanted to tell the writer what the weather was like.

D.Because he didn't want the writer to go through the bill carefully.小题2:Why did the writer say that dining tables would be 20 more expensive

by the end of June?                                      

A.Because he thought Henry would almost certainly add the date to the cost of the dining table.

B.Because it was difficult to make dining tables in hot weather.

C.Because paint would be more expensive.

D.Because the cost of wood would be more expensive.小题3:The writer thought Henry would ask for______if he made a dining table on the last day of June.

A.26.50

B.56. 50

C.46.50

D.20.00

单项选择题