问题 问答题 简答题

不同年龄消费群的消费心理有何差异?

答案

参考答案:

1.青少年消费群体—独立性强;购买行为倾向性开始确立,购买行为趋于稳定;消费观念开始受社会群体的影响;

2.中年消费群体—理智性强,冲动性小。计划性强,盲目性小,注重传统,创新性小;

3.老年消费群体—消费习惯稳定,消费行为稳定。商品追求实用性,消费追求便利,要求得到良好的售后服务,对情感需求很大,有较强的补偿性消费心理。

阅读理解

阅读理解。

     An man fell out of his plane and fell back into it again. Two people rowed (划) a small boat from New

York to England in 56 days. One person was so big, he wouldn't fit in any hospital room. Would you believe

these stories?  Well, they may sound strange but they did happen. James Cornell has more strange but true

stories like these in a book called Very Strange People.

      Here is part of the contents (目录) of Very Strange People. The contents lists the names of the

chapters (章) or parts of the book.It also tells on what page chapter begins. 

Very Strange People

Chapter                                                       Page

One A dog's Life                                            3

Two A Bomb-Again Pilot                               14

Three High Wire (金属丝) Act                       33

Four Fat Men                                                 41

Five Over the Falls                                         43

Six The Unending House                                53

Seven Row, Row, Row Your Boat                  60

Eight The Tower Builder                                 85

1. In 1918, Captain Hedley fell off his plane in the sky, soon he fell back into it again!

    You would most likely read about this story in Chapter_____. [ ]

A. 2

B. 3

C. 14

2. One morning in New York City,  people saw a man walking on a rope between two taller building.

    You would most likely read this story in Chapter _____. [ ]

A. 1

B. 3

C. 6

3. The Earl feeds his dogs better than most people feed their friends.

    This story probably begins on Page _____.[ ]

A. 3

B. 33

C. 1

4. Sarah thought she would die as soon as her house was finished.

    So she kept on adding more and more rooms.

    Her story most likely appears on Page _____. [ ]

A. 3

B. 6

C. 53

5. Because of his great size, Robert could not enter any hospital room.

    His story appears in Chapter _____. [ ]

A. 41

B. 60

C. 4

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