问题 问答题 简答题

简述汽车零部件贸易企业产品组合策略

答案

参考答案:1)纵向一体化扩展

汽车零部件贸易企业在经营产品的同时,可以选择一些制造门槛低,批量较大的零部件自己投资生产,形成前店后厂式的经营模式。

2)增加服务性业务

零部件经销商还可以提供一些增值服务,从经营产品到为消费者提供全方位的服务。比如很多零配件贸易企业还提供安装、改装业务,满足消费者的个性化需求。

3)突出主营业务淘汰劣势产品

经营产品要重点要突出,定位要准确,扩大产品的配套能力,为全方位提供相关产品,对于一些非主营产品,可缩减产品项目,降低库存,通过店店联盟的形式达到产品的丰富和完善。

单项选择题
阅读理解

阅读理解。

     Tom arrived at the bus station quite early for Paris bus. The bus for Paris would not leave until five to

twelve. He saw a lot of people waiting in the station. Some were standing in line(排队), others were

walking around. There was a group of schoolgirls. Their teacher was trying to keep them in line. Tom

looked around but there was no place for him to sit.

     He walked into the station cafe(咖啡馆). he looked up at the clock there. It was only twenty to

twelve. He found a seat and sat down before a large mirror(镜子) on the wall. Just then, Mike, one of

Tom's workmates came in and sat with Tom.

     "What time is your bus " asked Mike.

     "There's plenty of time yet," answered Tom.

     "Well, I'll get you some more tea then," said Mike.

     They talked while drinking. Then Tom looked at the clock again. "Oh! It's going backward(倒行)!"

he cried. "A few minutes ago it was twenty to twelve and now it's half past eleven."

     "You're looking at the clock in the mirror." said Mike. Tom was so sad(难过). The next bus was not

to leave for another hour. Since then Tom has never liked mirrors.

1. Tom went into the station cafe because _____. 

A. Mike asked him to have a cup of tea

B. it was quite early and he could find a seat there

C. he didn't like to stay with the schoolgirls

D. he wanted to have a drink with his workmate there

2. What time was it in fact when Tom looked at the clock in the mirror ?

A. Half past twelve

B. Twenty to twelve

C. Half past eleven

D. Half past one

3. From the story we know that when we look at a clock in a mirror, we will find_____ . 

A. the time is right

B .it's going slower  

C. it's going backward 

D. it's going faster

4. Which of the following is true? 

A. Tom arrived in Paris on time  

B. The next bus would leave in half an hour

C. After that Tom didn't like clocks any longer

D. Tom looked at the clock in the mirror only once

5. Which of the following is the title(题目) of the story ?

A. The Mirror of the Station      

B. Not A Careful Man

C. Missing A Bus            

D. The Clock In The Mirror