问题 问答题

简述国际企业采取标准化产品策略的内涵及其原因。

答案

参考答案:

解析:国际产品的标准化是指在全世界范围的所有市场上,都提供相同的产品,由于市场的一定程度上的同质性,使企业产品标准化成为可能,企业采取产品标准化策略的原因有: (1) 企业生产的规模经济,即批量地生产统一的标准化产品有利于降低生产成本,获得更多利润。 (2) 节省研究与开发费用。 (3) 节省营销费用。 (4) 保持产品形象。 (5) 顾客的流动性,标准化的产品能满足人们在不同地区购买到同一产品的需求。 (6) 产品的技术导向,许多技术是有国际化标准的,为此具有关键技术规格的产品要趋于标准化。

多项选择题 案例分析题
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Modern society cannot well do without the contribution that women can make in the professions and other kinds of work. There is a serious shortage of nurses and teachers, to mention only two of the occupations followed by women. It is a waste to give years of training at public expense only to have the qualified teacher or nurse marry after a year or two and be lost forever to her profession. The training, it is true, will help her in her duties as a mother, but if she continued to work, her service would be more widely useful. Many factories and shops, too, are largely staffed by women, many of them married. While here the question of training is not so important, industry and trade would be seriously short of staff if married women did not work.

We can see then that there are good reasons for regarding it as desirable that married women should have some occupation outside the home. However, there are serious objections. Schools do not keep children occupied the whole day and school holidays are long. The mother’s working day will almost certainly end well after the school day and her holiday will not begin at the same time as her children’s. There will be therefore a period when children are not taken care of unless a substitute for the mother can be found, or unless it becomes more generally possible for women to work part-time. There seem to be some grounds for believing that there is more bad behavior among the children of working mothers than among those of mothers who stay at home, but more evidence is required before we can be certain of this. What we can be certain of, however, is that many more will continue to do so.

小题1:According to the writer, women nurses and teachers ought to carry on their occupation after marriage because______.

A.they are not allowed to give up their jobs

B.their training should not be wasted

C.they want to make a living by themselves

D.they must still improve themselves as mothers小题2:According to the writer, one possible way for the children of working mothers to be attended to is that________.

A.schools keep children occupied the whole day

B.their mothers change their occupation

C.their mothers do not work full time

D.their mothers should stay at home小题3:The clause “unless a substitute for the mother can be found” means_______.

A.if someone takes over the mother’s occupation

B.if no mother works all day

C.if no one takes care of the children for the mother

D.if someone takes care of the children for the mother小题4:The writer believes that bad behavior among the children of mothers who do not work is _________ among the children of working mothers.

A.possibly less than

B.about the same as

C.a little greater than

D.certainly more than