问题 多项选择题

广告表现策略包括哪几个内容?()

A.确定广告目标

B.确定广告诉求

C.进行广告创意

D.进行广告制作

答案

参考答案:B, C, D

单项选择题
阅读理解

Nickname:  Hawaii’s Island of Adventure

Size:        4,028 square miles

Population:  148,677.The most heavily populated areas are Hilo on the east side and Kailua-Kona on the west.

Temperature: Averages between 71°F and 77°F year around .

Beaches:     47 ; Golf Courses: 20 ; Highest Peak: Mauna Kea, 13,796 feet.

Agriculture:  The bulk (主体) of Hawaii’s farming products are grown and processed on the Big Island, including coffee, macadamia nuts and papaya.

Hotels:     9,655 rooms total; Nightly rates range from $ 35—$ 5,000.

Airports:    Hilo International Airport on the east side and Kona International Airport on the west side.

Rental Cars: All of the nationally known rental car companies have locations at Hilo International and Kona International Airports as well as many resorts.In addition, Hilo, Kona and the major resort areas are serviced by taxi.

Resources:  Call (800) 648—2441 to order a video, poster, brochures and maps from the Big Island Visitors Bureau.See www.bigisland.org for updated information.

Shopping:  The large shopping centers are in Hilo, Kona, Waimea and the Kohala Coast.

小题1:The passage is intended to be read by _______.

A.students

B.businessmen

C.tourists

D.immigrants小题2:The average population per square mile on the island is about _________.

A.28

B.32

C.37

D.44小题3:Which of the following is NOT mentioned as a traffic means to get around the Big Island?

A.By train.

B.By air.

C.By rental car.

D.By taxi.