| 所谓房地产项目定位，是房地产开发经营者经过研究市场前提、技术前提和资金投入状况等一系列与房地产产品生产有关的前提条件，运用科学方法，构思出房地产项目产品方案，从而在产品市场和目标客户中确定其与众不同的价值地位，这一过程就是房地产项目定位。据此，请回答下列问题。 |
房地产项目形象定位的诉求点源自( )。
A．产品诉求
B．客户诉求
C．价格诉求
D．形象诉求
参考答案：A,B
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| Several years ago, while attending a communication course, I experienced a most unusual process. The instructor asked us to list 1 in our past that we felt 2 of, regretted, or incomplete about and read our lists aloud. This seemed like a very 3 process, but there' s always some 4 soul in the crowd who will volunteer. The instructor then 5 that we find ways to 6 people, or take some action to right any wrongdoings. I was seriously wondering how this could ever 7 my communication. Then the man next to me raised his hand and volunteered this story. Making my 8 , I remembered an incident from high school. I grew up in a small town. There was a Sheriff 9 of us kids liked. One night, my two friends and I decided to play a 10 on him. After drinking a few beers, we climbed the tall water tank in the middle of the town, and wrote on the tank in bright red paint: Sheriff Brown is an s.o.b. The next day, almost the whole town saw our glorious 11 . Within two hours, Sheriff Brown had us in his office. My friends told the truth but I lied. No one 12 found out. Nearly 20 years later, Sheriff Brown's name 13 on my list. I didn't even know if he was still 14 . Last weekend, I dialed the information in my hometown and found there was a Roger Brown still listed. I tried his number. After a few 15 , I heard, "Hello?" I said, "Sheriff Brown?" Paused. "Yes." "Well, this is Jimmy Calkins." "And I want you to know that I did it!" Paused. "I knew it!" he yelled back. We had a good laugh and a 16 discussion. His closing words were: "Jimmy, I always felt bad for you 17 your friends got it off their chest, but you were carrying it 18 all these years. I want to thank you for calling me…for your sake." Jimmy inspired me to 19 all 101 items on my list within two years, and I always remember what I learned from the course: It' s never too late to 20 the past wrongdoings. | ||||
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