问题 问答题

W厂生产的A产品目前的市场份额与最大竞争的市场份额的比率(相对市场份额)为1.2,市场成长率为14%。鉴于目前的市场态势,该厂拟调整2010年二季度的生产计划。为此,委托Y咨询公司对该厂所在地区的A产品的销售量进行预测。Y公司根据本公司目前仅有的行业统计信息库,统计了W厂所在地区2008年10月~2010年3月的A产品销售量,见表4-83。

表4-83 W厂所在地区A产品销售量

时间2009年10月2009年11月2009年12月2010年1月2010年2月2010年3月
销售量5.545.755.595.336.066.57
同时,Y公司为了进一步提高自己的竞争能力,并为业主提供更加优质的咨询服务,拟进一步完善本公司的数据库。

问题


运用波士顿矩阵分析W厂目前生产的A产品属于哪类业务。针对此业务,该厂应采取何种策略。

答案

参考答案:运用波士顿矩阵分析,A产品的相对市场份额为1.2,市场成长率为14%,可以在矩阵图4-9上确定该产品的位置,也可直接根据波士顿矩阵横坐标和纵坐标的含义确定,该产品属于“明星”业务,应该采取的策略是:采取发展策略,追加投资、扩大业务。
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完形填空
Bob was a life insurance salesman. Try      he might, he was still unable to get a couple to sign up for a policy. “I certainly don’t want to frighten you into a      ” he announced, standing up to     . How      he be successful in his post?
People can be      by many different means. Fear is the common one.      many people find that other kinds of motivation are usually        effective in getting more out of those with whom we live and work.
A twelve-year-old girl took her younger brother, who       from a mental disability, Christmas shopping. As they went into a department store, the       accidentally hit a display, knocking shoes in every      . at that       an angry clerk grabbed the boy by the arm and    , “Pick them up.”
“No,” the boy screamed in defiance(反抗).
“Pick them up,” the clerk       .
“No,” the boy shouted back.
His older sister began picking up the        . Then the boy started to      . Before long, the boy, his sister and the clerk were        together to put the shoes         in order.
When they finished, the girl taught the clerk a(n)        lesson with these words: “You have to encourage my brother to do it in action.”
If you live or work with other people, you may benefit from the older sister’s advice. If you want people to respond to you, try encouraging them in action. People prefer       . When you fill people with what they want, you’re        to get what you want out of them.
小题1:
A.howeverB.sinceC.as D.in spite of
小题2:
A.troubleB.saleC.bargain D.decision
小题3:
A.defend B.fight C.leaveD.argue
小题4:
A.couldB.willC.shallD.may
小题5:
A.motivatedB.movedC.disappointedD.troubled
小题6:
A.Thus B.But C.PlusD.Since
小题7:
A.less B.more C.half D.just
小题8:
A.aroseB.contributedC.benefited D.suffered
小题9:
A.boy B.girl C.clerkD.salesman
小题10:
A.sectionB.direction C.shelf D.course
小题11:
A.occasionB.stage C.situationD.point
小题12:
A.demandedB.conflictedC.reminded D.arranged
小题13:
A.expectedB.commentedC.shouted D.acquired
小题14:
A.shoesB.books C.toys D.bottles
小题15:
A.cryB.help C.complain D.worry
小题16:
A.walkingB.organizingC.working D.assisting
小题17:
A.backB.upC.before D.on
小题18:
A.thoughtfulB.instantC.cautiousD.complex
小题19:
A.giftB.stickC.honey D.tears
小题20:
A.positiveB.likelyC.confidentD.probable
单项选择题