问题 单项选择题

拉图尔定律是指一个好品名可能无助于劣质产品的销售,但是一个坏品名则会使好产品滞销,这是由法国诺门公司德国分公司负责人苏珊·拉图尔提出的。
根据上述定义,下列不符合拉图尔定律的一项是______。

A.“非常”是娃哈哈集团的另一个品牌,弥补了“娃哈哈”概念上的不足,拓宽了集团品牌的定义域,其气势不逊于“百事”和“可口可乐”
B.Carrefour跨洋过海,把店开在了中国,起名为家乐福,极富中国传统文化的内涵,温馨而隽永,正是品牌的这种亲和力,加上其低价策略,使家乐福很快就打入了中国的市场
C.大文豪莎士比亚曾经说过,玫瑰不管取什么名字,闻起来都是香的
D.20世纪50年代末,东京通信工业公司放弃原来的名字,采用一个新名——索尼公司,这一措施加快了索尼公司的国际化,并很快成为世界家电行业的领头企业

答案

参考答案:C

解析: 拉图尔定律主要说明了名字对产品销售的影响作用。A项中的“非常”、B项中的家乐福和D项中的索尼公司都是在名字上做文章,帮助打开市场。而C项显然不符合定义,故答案选C。

完形填空

阅读下面短文,用英语简要回答文后所给的5个问题。

[1] You may be familiar with this situation. You pass a group of people who are talking to each other. You cannot hear what they are saying. But suddenly they start laughing. What would you think? Would you think they were laughing at something else? Or -- be honest with yourself -- would you think they were laughing at you? Here is a study published in 2009.

[2]Being laughed at is a common fear. But the study found that this fear is not the same around the world. It differs from culture to culture. People in Finland were the least likely to believe that people laughing were making fun of them. Less than ten percent of Finns in the study said they would think that, compared to eighty percent of people in Thailand.

[3]Some people in the study said they hid their feelings of insecurity. Others said they avoided social situations where they had been laughed at before. The study found that people in Turkmenistan and Cambodia were more likely to be in the first group. They would hide their feelings of insecurity if they were around other people's laughter. But people in Iraq, Egypt and Jordan were more likely to try to avoid such situations if they felt they had been laughed at before.

[4]Shy people often avoid situations that would force them into close contact with other people. They worry that something they say or do will make other people laugh at them. But some people worry much more than others. They may have a disorder called gelotophobia. Gelos is a Greek word. It means laughter. Phobia means fear. This fear of laughter can be truly sad for those who live with it. It can affect how they lead their lives.

[5]In the study, a team from the University of Zurich led more than ninety researchers from around the world. They wanted to understand the difference between normal shyness and true gelotophobia. Another purpose of the study was to compare the levels of fear of being laughed at in different cultures.

小题1:What is a common fear according to the text? (No more than 5 words)

                                                                            

小题2:What would people in Egypt do if others were laughing around them? (No more than 10 words)

                                                                            

小题3:What does the underlined word “gelotophobia” in Para4 mean? (No more than 5 words)

                                                                            

小题4:What kind of situation do shy people often avoid? (No more than 15 words)

                                                                            

小题5:Put the underlined sentence in the last paragraph into Chinese.

                                                                            

问答题 简答题