问题 问答题


S先生的决策困惑
HL公司新任采购主管S先生,审查了公司主要原料之一铝管材的采购策略及做法之后,打算制定出一项有助于提高公司竞争力的采购策略。
该公司专门按顾客特定需要进行热传送系统的设计与制造,且技术水平领先。而且提供的热传送系统适用于许多行业,如炼钢厂、造纸厂和发电厂等。具体产品有:供热与散热线圈、水力发电冷却器和变压冷却器。该公司的宗旨是“在全世界范围内为工业热能系统提供创新性工程解决方法和高质量的设备”。它向加拿大、墨西哥及其他国家的出口量超过总销量的40%。
换热器或热传送装置对保持操作环境在某一特定的温度起着决定性作用。在传送过程中,液体流经一系列管子后冷却下来。接着这些液体流回到发电机,又重复上一过程。空气制冷液体冷却器是由冷却管、用来产生气流的扇式保温箱和支架构成。每一个换热传送系统都是按顾客需求设计的。工程部门列出需要的物料名称,制定出初步的物料单,然后连同成本和采购方面的情况一起提交给销售部,供洽谈售货合同时使用。一旦售货合同商定,完备的物料单即可确定下来。物料在需要时采购。大多数物料要求的交货周期为4~6周。没有产成品库存,所有产品均是按订单生产。
该公司没有对诸如发动机和风机这样的部件进行库存(需要时才采购)。但对于重要物品,该公司拥有多家供应商。在上一年1600万美元的销售额中,原料及部件成本大约占了600万美元。通常采购的铝管材多达15种,它们有不同的壁厚和直径,其中有5种铝管材最常见。铝管材约占该公司全年原材料及部件采购额的35%。由于欧洲的价格较低,前任采购主管从欧洲一家厂商那里采购了约40%的铝管材,其余的由北美两家供应商提供。考虑到运输费用,所有从欧洲的购货均采用50英尺的集装箱来运送。时间要耗费一个或两个月以上。有时甚至长达三个月以上。在前任采购主管看来,尽管有运货成本和不确定性这两个不利因素,但欧洲供应商提供的FOB(船上交货)产地价格1.2美元/磅与北美的1.5美元/磅价格相比,还是极具吸引力的。由于距离的原因,欧洲供应商的提前期为6~8周,而北美供应商的提前期为2~3周。
当然,也可以考虑从批发商那里采购铝管材。他们把管材切割成段,也可以满足公司所需要的确切的总重量。由于管材的质量和清洁度直接关系到翅片的性能,所以该公司只能使用某些特定规格的铝材。前任采购主管认为,保持三家供应商就能确保供货并使他们保持警觉。这三家供应商都不知道该公司每年铝管材的总需要量为250000吨。公司持有的铝管材库存量为300万美元,铝管材被放在厂内三个大的货架上、厂内空地上,甚至放在员工的停车场。而公司库存储存成本通常占采购价格的25%。
该公司要求S先生做到以下几点:如果可能的话完全取消库存;降低采购价格;在日趋激烈的市场竞争中坚持满足顾客的交货要求。S先生想知道应该实施什么计划和战略才能完成自己的职责。因为他刚上任,还得了解公司内工程、采购、运作和销售这些部门是如何相互配合的。
案例分析要求:

结合案例分析采购与供应战略的构成因素。

答案

参考答案:

解析:采购与供应战略的构成要素包括采购什么、何时采购、何地采购、什么价格采购、谁负责采购、如何采购、采购多少、质量等等。

阅读理解

阅读短文,选择正确答案。

     Hi, dear boys and girls! Do you know how to be a healthy kid? Here are some rules you should follow.

  First, eat different foods, especially fruit and vegetables. You may have a favourite food, but you'd better eat

something different, if you eat different foods, you will probably get more nutrients (营养物质) your body

needs.   

     Second, drink water and milk as often as possible. When you're really thirsty, cold water is the No.l choice

(选择). Milk is a great drink that can give you more calcium (钙) your body needs to grow strong bones (骨头).   

     Third, listen to your body. How do you feel when you are full? When you are eating, notice how your body

feels and when your stomach (胃) feels comfortably full. Eating too much will not make you feel comfortable

and make you fat.   

     Fourth, limit (限制) screen time. Screen time is the time you watch TV, DVDs and videos, or using

computers. It is good to take more exercise such as basketball, bike riding and swimming. You can't watch TV

for more than two hours a day.   

     Fifth, be active. One thing you'd like to do as a kid is to find out which activity you like best. Find ways to

be active every day.   

     Follow these rules and you can be a healthy kid.

1. You should eat different foods especially               [ ]

A. meat   

B. hamburgers  

C. sweets     

D. fruit and vegetables 

2. Which kind of drinks can give you more calcium? [ ]

A. Juice  

B. Milk     

C. Cold water  

D. Tea

3. According to the passage, you should follow              rules if you want to be healthy. [ ]

A. five  

B. nine     

C. fifteen    

D. thirteen

4. According to the passage, which of the following is TRUE? [ ]

A. When you're eating, you don't have to notice how your body feels.   

B. You can eat your favourite food as much as possible.   

C. You can watch TV whenever you like to get more information.   

D. We should try to live in an active way in our life.

5. Which is the best title for the passage? [ ]

A. How to make yourself important   

B. How to be a healthy kid   

C. How to be a popular kid   

D. How to make your parents healthy

单项选择题 案例分析题