问题 问答题 简答题

简述报道时机的意义及其正确把握。

答案

参考答案:

所谓报道时机,指现实生活中潜存着的有利于某项报道获得良好效果的机会。

传播实践告诉我们,选择报道时机,应注意发表时的环境与背景,读者的兴趣和注意的变化,此外还要考察是否与实际生活及重大政策等步骤相配合。

要求:

1站得高,看得远,能够全面和从政治上把握事实。

2要懂得正确运用战略与策略,该快即快,该压即压,既要有目光,又要有本事。

单项选择题
阅读理解

There is an old saying:No one thinks he’s a bad driver. Here’s an updated 21st century version: No one thinks he sends annoying (令人烦恼的) e-mails.

But, plenty of us do.

A Princeton University research found that 22 per cent of Americans say e-mail has added to their work pressures and caused misunderstandings. Here’s a guide on e-mail etiquette (礼节) to help you avoid being annoying.

Experts say there are three types of e-mails with different rules-close friends, office and public e-mails.

The close friends e-mail

You can send your lover, your closest friends and your siblings (brothers and sisters) anything, from jokes to “you got to see this!”. But bear in mind that not everyone shares your sense of humour and you may expose them to viruses.

The office e-mail

Don’t add to people’s workload. Keep e-mails short and to the point.

◆Make the subject line factual and brief.

◆Write in clear, concise (简练的) sentences.

◆Provide your name and phone number at the end.

The public e-mail

Occasionally we have to send an e-mail to a group of people. If possible, write your public e-mails with a who, what, when, where structure. For example:

Who: All members of the soccer team

What: Team photo

When: Saturday, March 25, at noon

Where: Playing field 2.

Finally, before you hit “Send”, check the following:

◆Is the e-mail a “flame”? Never send an e-mail in anger, It could stay around forever and haunt (萦绕心头) your professional and personal life.

◆Check the “To” field. Is this really who you want to send the message to?

◆Spell-check the message. Does it have an error that can affect you badly?

68. The writer may want to tell the reader that _____.

A. mails online are often sent to wrong places

B. different e-mails should be written in different ways

C. sending office e-mails is sure to add to people’s workload

D. the public e-mail is usually sent to a large number of people

69. According to the writer, _____.

A. e-mails with some misspellings may hurt the receiver

B. before sending an e-mail, the sender should ask someone to check it

C. jokes sent to a close friend online sometimes may be harmful

D. about 80% of Americans like sending and receiving e-mails

70. If an e-mail is a “flame”, the sender of it must be very _____ at the moment.

A. angry                         B. excited              C. worried                     D. disappointed