问题 单项选择题

In the short run, price searchers maximize profits by producing output where marginal revenue (MR):()

A. equals marginal costs (MC) and charging a price based on the average total cost (ATC) curve.

B. is greater than marginal costs (MC) and charging a price based on the demand curve.

C. equals marginal costs (MC) and charging a price based on the demand curve.

答案

参考答案:C

解析:

Price searchers maximize profits by producing an amount of output where MR equals MC and charging a price based on the demand curve. In the short run, profits or losses occur depending upon where the individual firm’s ATC curve is in relationship to the demand curve. In the long run, economic profits are zero due to the low barriers to entry. Important note for the test: regardless of whether a firm is a price taker, price searcher, monopoly, or oligopoly, all firms will seek to maximize profits and want to produce the output where marginal revenue equals marginal cost.

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