问题 问答题 论述题

单品数量过剩对消费者有哪些影响?

答案

参考答案:小分类中过多的产品对消费者来说并不是一件好事,有时甚至是不公平的。供应商开发的满足顾客新需求的产品会受到消费者的欢迎,但是蜂拥而至的跟随品牌一下子涌到消费者面前,对于任何一个细分市场或者一个独特的产品定位来说,消费者并不需要很多的选择。比如,也许在某个细分市场上,消费者只需要三个不同的品牌就足够了,但是市场上却存在着十个不同品牌,其实在各个分类中几乎都有类似的情况。更不用说那些本来就是为了占领货架空间而开发的产品,以及那些没有做过市场和消费者分析,不能适合市场需求的新产品,更无法给消费者带来任何价值,但是这些产品却占据着零售商的货架空间,并耗费着消费者选择商品所付出的时间。此外,供应商那些处于衰退期的产品在零售商货架上,同样耗费了消费者的选择时间,而且在很多情况下,这种时间的花费对消费者来说是没有价值的。因此,从消费者的角度来看,他们在国内市场上几乎在各个小分类中都面临着产品和品牌过多的困扰,即便是消费者对此没有明显的察觉和反应。

阅读理解

阅读理解

      Every country has its own way of cooking. American people have their way of cooking, don't they?

      Most people in the United States like fast food, but if you think that American people don't like

cooking, you are wrong. It's true that most Americans eat fast food for their breakfast and lunch, but they

also think cooking is interesting. Parents see the importance of teaching their children how to cook, and

most Americans say that home cooked meals are the best.

      Americans have their own way of cooking. For example, baking  (烘烤) is the most popular way of

cooking in America. Most American families have ovens. American cooks pay attention to (注意) the

balance of food. In planning a big meal, they try to cook meat, a few vegetables, some bread and often

some sweet food. They also like to make the meal look beautiful. There are many kinds of food of different colors, so the meal is healthy and looks beautiful, too.

根据短文内容,选择最佳答案。

1. Most Americans       .

A. don't like cooking                    

B. cook food in the morning

C. eat fast food                          

D. like having a picnic

2. Most Americans       

A. don't eat fast food for their breakfast or lunch

B. have fast food for their breakfast or lunch

C. like to eat fast food for supper

D. don't have breakfast or lunch

3.         is the most popular way of cooking in the USA.

A. Baking            

B. Cutting        

C. Frying      

D. Boiling

4. How does an American cook balance different kinds of food?   

A. He cooks a lot of meat.

B. He cooks meat, vegetables, bread and sweet food for a big meal. 

C. He makes the food delicious.   

D. He cooks a lot of vegetable. 

                                                                                                                                  

5. Which is right according to the passage? 

A. The meal looks beautiful because the food is in different colors. 

B. American people do not like to cook food at home.          

C. American parents do not like to teach their children to cook.    

D. Most people in the United States don't like fast food at all.  

多项选择题