阅读理解。
For several years, Americans have enjoyed teleshopping - watching TV and buying things by phone.
Now teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs
and shop for clothes, jewelry, food, toys and many other things.
Teleshopping is becoming popular in Sweden, for example. The biggest Swedish company sells
different kinds of things on TV in 15 European countries, and in one year it made＄100 million. In France
there are two teleshopping channels, and the French spend about＄20 million a year to buy things through
those channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then
the government allowed more telepshopping. Other channels can open for telebusiness, including the largest
American teleshopping company and a 24－hour teleshopping company. German businesses are hoping this
new teleshopping will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes.
With all the problems of traffic in the cities, this is an important reason. But at the same time, other
Europeans do not like this new way of shopping. They call teleshopping "junk on the air". Many Europeans
usually worry about the quality of the things for sale on TV. Good quality is important to them, and they
believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from
the American companies. They will have to be more careful about the quality of the things they sell. They
will also have to work harder to sell things that the buyers cannot touch or see in person.
1. Teleshopping is _____ in Europe. [ ]
A. not popular
B. growing
C. not possible
D. cheap
2. People like teleshopping because it is _____. [ ]
A. American
B. cheaper
C. easier
D. more popular
3. Some Europeans don't like teleshopping because they _____.[ ]
A. don't like to buy things
B. don't watch TV
C. believe the things sold on TV are expensive
D. think the things sold on TV are bad quality
4. In Germany, teleshopping may _____. [ ]
A. help businessmen get more money
B. keep the shops open longer
C. have fewer buyers
D. bring better TV programs
5. The best title of this passage is _____. [ ]
A. American Teleshopping
B. Teleshopping Companies
C. Teleshopping in Europe
D. Teleshopping - Junk on the Air
