问题 单项选择题

A快餐公司进入中国市场以来,取得了很大的成功。其可靠的原料来源、丰富的套餐产品组合以及号称A公司独有的烹制秘方可谓首要优势。其次是其丰富、超值的附加产品与服务,如干净明快的用餐环境等。这些构成了A公司既有特色,又有显著差异化的竞争优势。
油条是中国老百姓早餐中最爱吃的油炸食品之一,消费量大。北京街边手工小摊的传统油条每根售价仅0.5元。针对如何替代传统制作工艺、不依靠添加明矾而使油条膨松和香脆的问题,A公司进行了长达1年多的研究测试,最终于推出了“安心”油条,售价每根3元,并将其作为A公司早餐长期保留产品。其产品说明上讲,A公司的安心油条,大小如麻花、口味似糍粑。不添加明矾,其在健康上的卖点击中了中式传统油条的软肋。
从价格和取材用量上来衡量,A公司的价格相对较高,但赢得了广大消费者的认可。
根据以上资料,回答下列问题:

A公司在其油条产品的定价决策中采用的方法是:( )。

A.成本加成法

B.理解价值定价法

C.以竞争为中心的定价

D.差别定价法

答案

参考答案:B

解析: 定价关键因素是买方对商品价值的理解水平,而不是卖方的成本。顾客都看中“安全”这个核心价值,因此是理解价值定价法。

完形填空
Mr Clarke works in a middle school. He likes reading and often  1 some books from the library. He keeps  2 to the radio every morning and reading  3 after supper. So he knows much and teaches well. His  4 worship(崇拜)him very much. Mike, Mr Clarke’s little son,is only nine. He  5 likes reading books. And he often asks his father some questions. Mr Clarke always thinks he’s too  6 to understand him and chooses_ones to answer. Of course the boy is not satisfied with(对…满意)it.
One day Mike read  8 about the electric lights(电灯)and was  9   it.When his father told him to do some housework,he went on thinking of it.He asked him  10 questions,and his father answered all.Then his father said proudly,“Fathers always know  11 than sons!”The boy thought for a while and said,“  12 !”
  “Oh? Why?”
  Mike didn’t answer and asked,  13 ,“Who invented the electric lights?”
  “  14 .”answered Mr Clarke.
  “Why didn’t his father invent them,then?”
Looking at his son,Mr Clarke didn’t know  15  to answer !
小题1:
A.findsB.sellsC.buys D.borrows
小题2:
A.watchingB.listeningC.goingD.touching
小题3:
A.newspapersB.lettersC.storiesD.messages
小题4:
A.teachersB.parents C.students D.classmates
小题5:
A.alsoB.neverC.even D.only
小题6:
A.old B.youngC.cleverD.able
小题7:
A.more ifficult B.the most difficultC.easyD.the easiest
小题8:
A.everythingB.nothingC.somethingD.anything
小题9:
A.worried aboutB.interested inC.afraid ofD.angry with
小题10:
A.fewB.little C.a fewD.a little
小题11:
A.moreB.mostC.less D.least
小题12:
A.So do IB.Neither am IC.I agree D.I don’t think so
小题13:
A.insteadB.carefully C.quicklyD.brightly
小题14:
A.Thomas BrownB.Allan SmithC.Thomas EdisonD.Ron Jenkins
小题15:
A.whenB.whatC.whereD.which
选择题