问题 问答题

试比较国际市场营销学与国际贸易学的异同点。

答案

参考答案:(1)共同之处:都是在国与国之间的商品、技术、资金、劳务的交换经营活动。(2)区别之处:从主体看,国际市场营销的主体是企业,而国际贸易的主体是国家或地区;从理论基础看,国际市场营销的理论基础是企业宗旨和经营目标,而国际贸易的理论基础则是国际价值理论、比较利益理论;从生产经营的地域看,国际市场营销的生产经营在本国或东道国,而国际贸易的生产经营是组织进出口业务;从商品交换看,国际市场营销在国内生产国际营销或国际生产国内营销,而国际贸易是国家之间的交换活动;从利益上看,国际市场营销着眼于企业利益为主,而国际贸易着眼于国家利益为主。

多项选择题
单项选择题

Extract 1

A stylish dining room with cream walls and curtains and black carpet as perfect foil to an eclectic array of furniture. Many of the pieces are classics of their particular era, and demonstrate how old and new designs can be happily mixed together. The prototype chair in the foreground has yet to prove its staying power and was thought up by the flat’s occupant. He is pictured in his living room which has the same decorative theme and is linked to the dining room by a high Medieval-styled archway where was once a redundant and uninspiring fireplace.

Extract 2

Old bathrooms often contain a great deal of ugly pipework in need of disguising. This can either be done by boxing in the exposed pipes, or by fitting wood paneling over them.

As wood paneling can be secured over almost anything — including old ceramic tiles and chipped walls — is an effective way of disguising pipework as well as being an attractive form of decoration. The paneling can be vertical, horizontal or diagonal.

An alternative way to approach the problem of exposed pipes is to actually make them a feature of the room by picking the pipework out in bright p colours.

Extract 3

Cooking takes second place in this charming room which; with its deep armchairs, is more of a sitting room than a kitchen, and the new Rayburn stove as a good Choice, as it blends in well with the old brick and beamed fireplace. There are no fitted units or built-in appliances, so all food preparation is done at the big farmhouse table in the foreground; and the china, pots and pans have been deliberately left on show to make an attractive display, What about the kitchen sink It’s hidden away behind an archway which leads into a small scullery. Here there’s a second cooker and — in the best farmhouse tradition — a huge walk-in larder for all food storage.

What is the purpose of the archway described in Extract 1?()

A.To hide an unattractive fireplace.

B.To give the room an exotic eastern style.

C.To join the dining room with the sitting room

D.To make room for the unusual seating arrangements.