问题 问答题 简答题

简述CI的定义及CI的三大构成要素。

答案

参考答案:

C.I是指将企业的经营理念和个性特征,通过统一的视觉识别和行为规范系统,加经整合传达,使社会公众产生一致的认同感与价值观,从而达成建立鲜明的企业形象和品牌形象,提高产品市场竞争力,创造企业最佳经营环境的一种现代企业经营战略。

C.I的三大构成要素:理念识别、活动识别、视觉识别。

阅读理解

阅读理解。

     My most memorable experience will stay in my mind forever. For most people, horses are just animals

that should only be used for racing. Ever since 1 was a child, my dream was to ride a horse. When that

time finally carne, my heart beat a thousand times a minute.

     It Was a warm summer day, and we were at a park. My mom was buying several things for home while

I wandered around to find something interesting. Suddenly I found a horse standing down the block. I ran up

to it, not even knowing how to pet it, just excited to see the most beautiful animal. He was shining white, with

a well-brushed tail. Where was the owner?

     Right away I made up my mind to ride this horse. I found my morn and dragged her to where the horse

was. The owner was back and stated that I couldn't ride it. Tears flooded down my cheeks as my mom tried

to convince the man to let me ride the horse. He finally agreed for a costly price. Being on the horse awakened

all the senses in me. I was the happiest little girl, having the time of my life. I began planning to buy a horse

after I became a millionaire. Before I knew it, the ride was over. Surprisingly, I actually learned to control the

horse.

     That day was probably the happiest time of my life. Most children wouldn't have as much fun as I did.

Several years later, I began to get involved in show jumping. If it weren't for that special experience. I wouldn't

be able to enjoy the most amazing sport.

1. The writer wanted to ride the horse because _______.

A. she could control the horse well

B. she knew she would ride the horse for free

C. she expected to take part in the show jumping

D. she fell in love with the horse at the first sight

2. The writer was _______when her mother tried to persuade the owner of the horse.

A. worried

B. satisfied

C. proud

D. tired

3. From the passage, we can infer that _______.

A. the horse owner was a kind and rich man

B. the horse was one of the best horses in the area

C. the experience opened doors for her to get into the sport

D. the writer's mother loved the horse as much as her daughter

4. Which would be the best title for the passage?

A. Love for Animals

B. An Amazing Ride

C. Interest in Sports

D. An Excited Girl

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