问题 单项选择题


江光公司是国内一家技术实力雄厚的照相机生产厂家。其生产的凤凰系列照相机,因镜头质量优良、机械性能卓越而备受消费者青睐。
2世纪80年代末期,国内照相机企业受到来自境外的塑料壳全自动照相机(俗称“傻瓜”相机)的冲击,江光公司也未能幸免。“傻瓜”相机不仅操作简单,而且价格低廉,正好迎合了中国消费者的口味。
对此,江光公司开发推出了自己的“傻瓜”相机—凤凰602、604。但是由于商品的内在质量和外观设计都无法与国外或合资的同类商品相媲美,商品大量滞销。公司经营更加困难。公司不得不进行新的选择。
通过对市场和企业自身条件的分析和比较,江光公司发现,“傻瓜”相机的目标市场(普通的非专业的相机使用者)需求巨大,但是竞争也日趋白热化。尤为重要的是,全自动照相机需要高质量的电子元件和塑料配件,即需要相关产业较高水平的支持,而我国在这方面与国外尚存在一定的差距,因此,生产出来的“傻瓜”相机很难与国外同类商品相抗衡。从江光公司自身条件来看,它的光学镜头和机械制造技术在世界上处于领先地位;另外,内地的劳动力成本较低也是巨大的优势。
综合分析上述的各种利弊后,江光公司毅然决定退出“傻瓜”相机市场,以自己的技术优势来为专业摄影人员和一些具有一定专业知识的摄影爱好者服务。这个目标市场虽然不大,但相对稳定,而且随着人们生活水平的提高呈不断扩大的趋势。

江光公司以自己的技术优势来为专业摄影人员和一些具有一定专业知识的摄影爱好者服务的目标市场营销战略是( )。

A.无差异性营销战略

B.差异性营销战略

C.集中性营销战略

D.产品差异化营销

答案

参考答案:C

判断题
单项选择题

(三)

Mr. Peter Johnson, aged twenty-three, battled for half an hour to escape from his trapped car yesterday when it landed upside down in three feet of water. Mr. Johnson took the only escape route-through the boot.

Mr. Johnson’s car had finished up in a ditch at Romney Marsin, Kent after skidding on ice and hitting a bank. "Fortunately, the water began to come in only slowly," Mr. Johnson said. "I couldn’t force the doors because they were jammed against the walls of the ditch and dared not open the windows because I knew water would come flooding in. "

Mr. Johnson, a sweet salesman of Sitting Home, Kent, first tried to attract the attention of other motorists by sounding the horn and hammering on the roof and boot. Then he began his struggle to escape.

Later he said, "It was really a half penny that saved my life. It was the only coin I had in my pocket and I used it to unscrew the back seat to get into the boot. I hammered desperately with a hammer trying to make someone hear, but no help came. "

It took ten minutes to unscrew the seat, and a further five minutes to clear the sweet samples from the boot. Then Mr. Johnson found a wrench and began to work on the boot lock. Fifteen minutes passed by. "It was the only chance I had. Finally it gave, but as soon as I moved the boot lid, the water and mud poured in. I forced the lid down into the mud and scrambled clear as the car filled up. "

His hands and arms cut and bruised, Mr. Johnson got to Beckett Farm nearby, where he was looked after by the farmer’s wife, Mrs. Lucy Bates. Huddled in a blanket, he said, "That thirty minutes seemed like hours. " Only the tips of the car wheels were visible, police said last night. The vehicle had sunk into two feet of mud at the bottom of the ditch.

"Finally it gave" (Paragraph 5)means that ().

A.Luckily the door was torn away in the end

B.At last the wrench went broken

C.The 10ck came open after all his efforts

D.The chance was lost at the last minute