问题 单项选择题


(由单选和多选组成。)

(一)

某服装公司几十年来一直生产和经营各种服装,产品质量卓越,信誉好,使得公司经营规模不断扩大,并在最近十几年里一直处于国内服装市场的领先地位。在2009年上半年,公司领导层通过环境分析,认为随着收入水平的提高和生活方式的改变,人们对休闲装的需求增长,据此,公司作出了进入休闲领域的战略决定。为了实现这一战略调整,公司还决定暂时只生产中档休闲装,以便避开耐克等国际知名的竞争对手。
依据上述情况,请分析回答:

从2009年上半年开始,公司战略调整为( )。

A.稳定战略

B.非相关多元化战略

C.一体化战略

D.相关多元化战略

答案

参考答案:D

解析: 从2009年上半年开始,公司战略调整为相关多元化战略,是因为此战略有利于发挥企业在生产技术、销售网络、顾客忠诚等方面的优势,获取研发、生产、销售等方面的协同效应,风险较小。

填空题

Bush’s MBA


Twenty-six of 42 presidents, including Bill Clinton, were lawyers. Seven were generals. George W. Bush becomes the first with an MBA.
Those who have had Bush for a boss since the mid-1980s—in the (1) of oil, baseball and Texas state government—describe his management (2) as straight from the pages of the organizational-behavior (3) he studied while getting his masters of business administration (4) at Harvard University in 1975.
He manages by what is known (5) "walking around," having learned that sitting behind a desk and passing out memos does (6) to energize anyone.
He has a reputation for fueling "creative tension" (7) his subordinates, encouraging them to take and defend opposing (8) . That sacrifices harmony, but puts ideas to the test and lets Bush (9) above the fray, where he can offer guidance instead of barking (10) . Imagine the creative tension that may erupt (11) the likes of Secretary of State-designate Colin Powell and Defense Secretary— (12) Donald Rumsfeld.
Above all, former employees say that he is a master at delegating (13) installing measures of accountability—ways of knowing (14) subordinates are getting the job done without looking (15) any shoulders. That frees Bush for strategic thinking—perhaps (16) two words hammered into MBA students most—which means thinking (17) to seize opportunities and to derail threats to the best of plans.
"George was my (18) ," says Tom Schieffer, who served as president of the Texas Rangers under Bush (19) 1991 and 1995. "But he never made me feel that way. He went out of his way to treat me as a (20) , not a subordinate."
That’s one trait that might be of concern, says Michael Useem, director of the Wharton Center for Leadership and Change at the University of Pennsylvania. It’s important for subordinates to feel part of the team, but not just because the boss craves popularity. Just as in the military, it must be understood who is in charge when the final order is given.

填空题