Shopping for clothes is not the same 1 for a man as it is for a woman. A man goes shopping
because he needs something. His purpose is 2 and decided in __3__. He knows what he wants,
and his __4__ is to find it and buy it. All men simply walk into a shop and ask the assistant for what
they want. If the shop has it in stock, the _5 can be and often is completed in less than five minutes,
with hardly any chat and to everyone's __6__. For a man, slight problems may begin when the shop
does not have what he wants. In that case the salesman tries to sell the customer something else-he offers
the nearest to the article _7 . Good salesman brings out such a substitute with __8__: "I know this
jacket is not the __9 you want, sir, but would you like to try it for size. It happens to be the 10
you mentioned." Few men have 11 with this treatment, and the 12 response is: "This is the right
color and may be the right size, but I should be wasting my time and yours by trying it on."
For a woman, buying clothes is always done in the 13 way. Her shopping is not often 14
on need. She has 15 fully decided what she wants, and she is only "having a look round". She is
always 16 to persuasion, willing to try on any number of things. Uppermost in her mind is the thought
of finding something that everyone thinks 17 her. Most women have an excellent sense of 18
and are always on the look-out for the unexpected bargain. Faced with a roomful of dresses, a woman
may easily spend an hour going from one rail to another _ 19__ coming across the dresses she wants to
try on. It is a tiresome process, but obviously a(n) 20 one. |
