下列对消费者市场特点的描述错误的是（）。

A．顾客规模庞大 

B．交易方式多样 

C．购买的随意性弱 

D．偏好各异，需求多变

Activity Based Costing (ABC) is an (11) technique that allows an organization to determine the actual (12) associated with each product and service produced by the organization without regard to the organizational structure. This chapter explains some of the uses and benefits of Activity Based Costing. We use IDEFO (13) modeling in conjunction with ABC to enable more effective business (14) design decisions.

In order to achieve the major goals of business process improvement, process simplification and improvement, FAA managers need to fully understand the cost, time, and quality of activities performed by employees or machines throughout an entire organization. ABC methods enable (15) to cost out measurements to business simplification and process improvement.

（11）是（）

A.computing

B.campaigning

C.programming

D.accounting