问题 问答题 简答题

汽车产品进入饱和期以后,应采取什么样的营销策略?

答案

参考答案:

在此期间,只能采用主动出击的决策,使饱和期延长。这时可改变推销方式,使汽车产量得以扩大,或者寻找新的细分市场,把汽车引进尚未使用过这种车型的市场,发掘其新的用途使其适应其他领域。此外,还可采用改良产品的方式来满足消费者不同的要求,对汽车整体任何一个层次的改良都可将其再次推出,一方面提高汽车的耐久性、可靠性、安全性等,另一方面可将汽车从低档次上升到高档次,使之重新受到欢迎。

阅读理解

阅读理解。

    

     In 1896, the first modern Olympic Games was held in Athens, Greece. Since then many countries have

successfully held the Olympics, such as England, France, Germany, Canada, the USA, Spain and Australia.

     After more than a century the Games returns to its hometown this year.

     When people hold the Olympic Games, they always make an emblem (会徽). The emblem of the Athens

Olympic Games this year is a white circle of olive branches in the sky. Now Athens is developing a spirit of

peace. An officer said,"While in Athens, the world should be at peace. We hope the peace is not just for a

short time. We would like the message from the Athens Games to help countries come together and solve

(解决) their problems." Four years later, the Olympic Games will be held in China. And China has already

made a seal (印章) as the emblem of the Beijing 2008 Olympic Games. The emblem has a single Chinese

character on a red seal and means "Chinese seal-dancing Beijing". Below it, there are the words "Beijing 2008".

The character in the emblem is "Jing". It means "capital" of China and it is also like a runner or a dancer. The

running figure (人形) of the emblem shows the spirit of the Olympics- faster, higher and stronger.

1. In which country was the first modern Olympics held?

A. Greece.

B. Australia.

C. France.

2. What do people always make when they hold the Olympic Games?

A. An emblem.

B. A flag.

C. A map.

3. What message does the Athens Olympic Games want to give?

A. War.

B. Danger.

C. Peace.

4. How many years have passed when Athens again holds the Olympic Games?

A. 100.

B. 108.

C. 112.

5. The spirit of the Olympic Games is _______.

A. history and friendship

B. faster, higher and stronger

C. peace, friendship and development

单项选择题