问题 单项选择题

在其他营销活动都优先分配给经费后,尚有剩余者再供应广告之用。这种广告预算方法叫做()。

A.目标任务法

B.竞争对等法

C.销售百分比法

D.量力而行法

答案

参考答案:D

阅读理解与欣赏

阅读下面的作品,完成文后各题。

马幼渔

张中行

①马幼渔先生名裕藻,是我的双重老师。三十年代初我考入北京大学,选定念中国语言文学系,他是系主任,依旧说,我应该以门生礼谒见。上学时期听过他一年课,讲的是文字学中的音韵部分。马先生虽然是宁波人,风范却没有一点精干善于拨算盘珠的样子。口才也不见佳,因而讲课的效果是平庸沉闷,甚至使人思睡。总之是,因为看不出他在学术以及行事方面有什么突出之点,同学们对他总是毫无惧意,甚至缺乏敬意。在一般人的心目中,马先生不过是好好先生而已。  

②这好好先生的印象又不只是在学生群里。大概是一九三三年暑期吧,整顿之风吹来,触及中文系的也颇有一些,其大者是胡适之以文学院院长的显位兼任中文系主任,稍次是去教师之不称职者。马先生退为只算教授了,后来像是也不再讲什么课,总之是名存实亡了。   

③三十年代末,北京沦陷了,马先生因为年近花甲,没有随着学校往昆明。他原来住在景山西街,也许为了隐姓埋名,迁到王府井大街大阮府胡同,与刘半农先生的夫人住前后院。其时我和同系同学李君也住在北京,寂寞,很怀念旧日的师友,而师友星散,所以有时就到马先生那里坐坐。我们发现,马先生也很寂寞,更怀念红楼中的相识,于是渐渐,我们就把到马先生那里去当作后辈的义务。   

④这样,日久天长,我们才明白,在校时期对马先生的认识其实并不对。比如好好先生,这是我们把他的宽厚看作无原则地迁就。其实,他律己很严,对人的迁就也仅限于礼让。在这方面,可记的事情颇不少。还是任系主任时候,他家的某一个年轻人报考北京大学,有一次,不知是有意还是无意,在马先生面前自言自语地说:“不知道今年国文会出哪类题。”马先生大怒,骂道:“你是混蛋!想叫我告诉你考题吗?”又有一次,同学李君请马先生写些字,留作纪念。马先生沉吟了一会,不好意思地说:“真对不起,现在国土沦陷,我忍辱偷生,绝不能写什么。将来国土光复,我一定报答你,叫我写什么我写什么,叫我写多少我写多少。”马先生可谓言行一致。北京大学迁走了,他借贤内助善于理财之助,据说生活没有困难,于是闭门读书,几年中不仅不入朝市,而且是永远不出大门。   

⑤他爱国,有时爱到近于有宗教的感情。他相信中国最终一定胜利,而且时间不会很久。我们每次去,他见面第一句话总是问:“听到什么好消息吗?”为了安慰老人,我们总是把消息挑选一下,用现在流行的话说是报喜不报忧。——我们确是有忧,马先生有羊角疯的病根,几年反复一次,而且,据说一次比一次重,不久之后会不会有意外呢?

⑥大概耐到一九四四年的年尾或下年年初,我们有些日子没去,忽然传来消息,马先生得病,很快作古了。人死如灯灭,早晚难免这一关,所谓达人知命,也就罢了。遗憾的是,他朝夕盼望胜利之来,七年多过去了,终于没有看到就下世了。他不能瞑目是可以想见的。真的胜利了,“家祭无忘告乃翁”,他还能听见吗?

(选自张中行《负暄琐话》,有删节)

小题1:第一段画线的句子在文中有什么作用?(4分)

                                                                     

小题2:从文中看马先生的“隐姓埋名”有哪些体现?(4分)

                                                                     

小题3:请用简洁的语言分析马先生这个人物形象。(6分)

                                                                     

小题4:请分析结尾一段文字的表达特色;探究蕴含在画线句子中的丰富情感。(6分)

                                                                     

阅读理解

A shopping center is a place where many different shops and stores are collected under one roof. You can buy everything there and there are also banks, restaurants and, sometimes, a post office.

There are other places in the United States which are called five-and –ten-cent stores because they used to sell things for 5 to 10 cents. Today they sell almost anything and some of the things cost several dollars. Supermarkets are found in all the cities. They sell food and many other goods. You walk around the supermarket, choose the things you want, put them into a special basket prepared by the store and pay for them all together at the door. Supermarkets often stay open later than other stores.

Stores are usually open every day of the week except on Sunday. Some close on Saturdays in July and August.

小题1:The shops and stores in a shopping center are         .

A.in the same building

B.on the top of a big roof

C.close to your house

D.near banks and restaurants小题2:A five-and-ten-cent store usually sells         .

A.expensive things

B.small and cheap things

C.things worth many dollars

D.everything you need in the house小题3:________have baskets ready for people to carry the things they are going to buy.

A.Shopping centers

B.Fine stores in America

C.Five-and-ten-cent stores

D.Supermarkets小题4:Which of the following can be the topic of the article?

A.What a shopping Center is?

B.Why people like supermarkets?

C.Three types of places for shopping.

D.Old and new stores.