问题 问答题 简答题

为什么产品认证对通过认证的企业有利于企业打造品牌?

答案

参考答案:

品牌竞争已成为国际市场竞争的主流。世界500强企业中已经有400强拥入中国,这些跨国公司的涌入就是品牌的涌入和竞争。中国企业要想在激烈的竞争中生存和发展下去,必须树立品牌竞天下的观念,打造好自己的品牌。质量是品牌的第一基石。通过推行产品认证,完善企业的质量管理体系,持续稳定地向市场提供优质的产品,这是想真正打造好品牌的企业的首要任务。此外,企业实施产品认证,通过第三方证明自己的产品质量的符合性,也是为消费者,为企业的顾客提供多一层的信任。取得认证资格后认证机构将通过公告、目录或其他形式向社会公布认证企业的名称、产品的名称、认证所依据的标准,获得认证的产品还可在产品上贴上认证标志,获得质量体系认证的企业可以进行广泛的宣传,这些都向社会和顾客传递了大量信息,对品牌信誉的提高大有裨益。

阅读理解

阅读理解

     Directions:Read the following passage.Answer the questions according to the information

given in the passage.

     Jaime Alfonso Escalante was considered one of the best teachers in the United States. He was born

in 1930 in La Paz, Bolivia. He taught math and science in his home country for twelve years.

     In the 1960s, Jaime Escalante and his wife Fabiola came to the United States. During the next several

years, he learned to speak English and repeated his college education and teacher training.

     In 1974, Mr. Escalante was hired at Garfield High School to teach mathematics. The school was in a

poor area of Los Angeles, California. Many of the students in the school had serious problems with illegal drugs, gangs and violence. The school was in danger of losing its official approval to operate.

    Mr. Escalante's students were mostly MexicanAmericans from a Spanishspeaking area of the city.

Many were the worst students at the school and thought to be "unteachable". But Mr. Escalante pushed

the group to work hard. He told them basic math was too easy and that they had the ability to do harder

work.

     Jaime Escalante started an advanced math program with a small group of students. Advanced Placement is a program of collegelevel classes and tests. In 1982, eighteen of his students took the Advanced Placement test in calculus(微积分学). They all passed.

    The officials at the testing company suspected the students of cheating. Mr. Escalante protested(抗议). He said the students were being rejected because they were from a poor school. He urged his students to

take the test again.

     Twelve of the students repeated the test. And again, They all passed. Five earned top scores. Mr.

Escalante's students went on to become engineers, scientists and university professors.

     Jaime Escalante received many teaching awards. A movie about his success, Stand and Deliver, was

released in 1988. It influenced other teachers to use his methods.

    Jaime Escalante retired from teaching in 1998 and later moved back to Bolivia with his wife. He died

when he was seventynine years old.

1. What did Jaime Alfonso Escalante do in the first several years after he moved to the US?(No more

than 11 words)

________________________________________________________________________

2. Why was Garfield High School faced with the risk of being closed down when Jaime Escalante

     joined it? (No more than 15 words)

________________________________________________________________________

3. What made Alfonso Escalante's teaching methods get around? (No more than 9 words)

________________________________________________________________________

4. According to the passage, how long did Jaime Escalante take up teaching all his life? (No more

    than 4 words)

________________________________________________________________________

选择题