问题 单项选择题

关于网络营销理论,下列哪个说法不正确()

A.网络营销区别于传统营销的根本之处在于,网络本身的特性和消费者需求个性的回归。这导致传统营销理论不能完全胜任对网络营销的指导

B.企业必须执行以消费者需求为出发点,以满足消费者需求为归宿点的现代市场营销思想

C.直复营销理论认为,网络的出现为企业和顾客提供了直接交互式营销网络渠道,企业和顾客可以直接在网上展开交互式营销活动,顾客可通过网络直接响企业下订单付款,顾客对企业的营销努力有一个明确的回复,企业可以统计到这种明确回复的数据,由此对营销活动的成效做出评价。从而使得营销具有可测试性、可度量性和及时改进性等特点

D.心理营销理论认为顾客购买商品不但为了满足基本的生理需求,还要满足高层的精神和心理需求,因此传统的营销策略只注重强调在满足顾客的基本需求前提下更多考虑的是企业自身营销目标的需要

答案

参考答案:D

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单项选择题

Part 4


Questions 26-45


·Read the following article and choose the best word for each space.
·For questions 26-45, mark one letter A, B, C or D on the Answer Sheet.

iPhone Left in Hot Car for Three Hours


The normally peaceful suburban town of Winnetka is still reeling following the news Monday (26) a local resident, whose name is being (27) by police pending a full investigation, left an iPhone unattended for more than three hours in a car (28) in the hot sun.
"Responding to calls from (29) . passersby, who observed the iPhone sitting in a vehicle in the parking (30) of the Westfield Shopping Center, police arrived on the (31) at approximately 4 p.m. and immediately intervened to save the device," said Winnetka police chief Douglas Blaine. "Security cameras have shown that the iPhone had been in the car— with the doors (32) and the windows rolled (33) —since 1 p.m. Due to the tragic and highly emotional (34) of this case, we cannot say any (35) at this time."

A. about B. withC. forD. to

According to official police records, two officers forcibly (36) into the car at 4:07 p.m. and found the iPhone (37) face down on the dashboard. The iPhone at first showed no (38) of life, but after a tense few seconds, officers were able to wake it and get it to (39) to a series of simple touch commands. Police said that if the iPhone were left in the extreme (40) for any longer, it could have died.
The iPhone was rushed by ambulance to a nearby Apple facility for careful (41) .Miraculously, no damage to its memory, screen, or wireless capabilities was reported.
Upper-middle-class suburbanites from all over the North Shore area have reacted to the near-tragedy with an unprecedented outpouring of (42) . Hundreds of cards and letters have come streaming in, and local talk radio shows have been flooded (43) calls demanding that the iPhone’s (44) be prosecuted. Many have come forward offering to take the iPhone into their custody, and still (45) have donated free downloads, ringtones, and MP3s to the victimized object.