问题 问答题 论述题

联系实际论述大众媒介的主要社会功能。

答案

参考答案:

媒介的传播使用过程,即进入社会进程,成为一种社会现象,因而也产生了社会功能。主要反映在以下几个方面:

(1)政治功能。在社会层面上看,人类借助媒介进行传播活动,首先就反映在政治领域,借助媒介来表达政治、服务政治和参与政治。从现代媒体与政府关系而言,大众媒介及其传播活动,可以帮助政府收集情报,解释情报;传播政策,执行政策;宣传法律,传递规范;稳定社会秩序;协调社会行为。从现代媒体与人民的关系而言,大众媒介及其传播活动,可以帮助人民了解政府职责,监督从政入员;表达民情民意,影响政府决策;认识生活环境,提高生活质量。

(2)经济功能。媒介的经济功能,首先表现在传播媒介是经济变革的“扩大器”。充分使用媒介,可以使经济和社会发展在更大范围内运作,还可以大大促使不发达国家加快历史的步伐。其次表现在传播媒介又是经济发展的“推动者”。在国家发展过程中,大众传播媒介可以提供关于国家发展、经济变革的信息,教导人们必需的技术与知识,使公众通过媒介有机会参与“决策过程”,从而发挥积极作用。第三表现在媒介自身的产业功能上,新闻媒介、传播产业是国家信息产业的重要组成部分。它在经营管理方面所具有的经济属性已被人们认同。

(3)教育功能。大众传播媒介拥有巨大的教育价值,可以从某些方面起到等同于学校的部分作用;大众传播媒介还可以创造一种重视教育、具有强烈教育意识的社会环境,使社会大众争相吸收和享用文化知识;同时,它能通过持续不断的信息传播逐步推广和积聚知识,并直接传播知识。如今,大众传播媒介在传播医疗健康、教育、环保、科技等方面,起到了一般教育机构所不能起到的作用。

(4)文化功能。媒体一旦形成,就催生着人类文化新形态的产生。媒介在使用过程中,对文化的影响是持续而深远、广泛而普遍的。也许正是这一原因,传播工具被人们看做是“文化工具”,传播对文化的影响又被当做对整个社会的影响。

完形填空
It's very common to meet different people in public places.
When I was  12 years old,I got a small job in a    16 ,On my first day at work,I didn't come home for lunch. When I came home at night, Mum asked, “How did you    17  your lunch, dear?”I answered,“I made some new friends in the supermarket, twin brothers, their mom and dad. They were my customers. They invited me   18  lunch."
Mum was happy that I had made new friends but she wanted to know what kinds of   19 they might be.
Several days later,I asked my friends to come to the supermarket where l worked   20 let Mum meet them. Mum was very    21   to find out that the twin brothers were joined at the chest(胸部).She felt very strange because I didn't tell her about that before.
When Mum asked me about this,I said,“I know that too. But do you know that their mom has to make all clothes because it's    22   difficult to find anything to fit them? They're also good    23   .That day, Joe, the one on the right, made me noodles for lunch."
When Mum saw the twins, she must have thought how strange they    24    .But to me,what I cared about was that they had difficulty——25    clothes and they were good cooks.
小题1:
A.supermarketB.post officeC.factoryD.bank
小题2:
A.findB.makeC.manageD.eat
小题3:
A.atB.forC.afterD.before
小题4:
A.menB.womenC.boysD.people
小题5:
A.andB.butC.orD.so
小题6:
A.surprisedB.excitedC.interestedD.disappointed
小题7:
A.soB.veryC.tooD.really
小题8:
A.friendsB.singersC.workersD.cooks
小题9:A.smelled      B,looked         C.felt         D.sounded
小题10:
A.sellingB.makingC.wearingD.buying
单项选择题