问题 名词解释

多渠道系统

答案

参考答案:

它是指对同一或不同的细分市场,采用多条渠道的分销系统。多渠道系统大致有两种形式:一种是制造商通过两条以上的竞争性分销渠道销售同一商标的产品;另一种是制造商通过多条分销渠道销售不同商标的差异性产品。此外,还有一些公司通过同一种产品在销售过程中的服务内容与方式的差异,形成多条渠道以满足不同顾客的需求。

阅读理解

阅读理解。

      Reading can provide lots of fun for children and teens during summer vacation. Children who read during

the summer are better prepared for school when they return to classes in the fall. Public libraries throughout

Wisconsin will host summer events to encourage children and young adults to include reading in their summer

fun.

●All Star Readers 

     The Milwaukee Public Library will host its 2007 Summer Reading Club for kids from 3 to 18. Signing up

starts on June 1 at all Milwaukee public libraries and bookmobile sites.

     Children aged 6 to 12 are invited to become "All Star Readers" at the Milwaukee library when they sign up

for the Summer Reading Club. Children can score a point by reading 10 books or 1,000 pages. When they

reach the reading goal, they will win a bag full of prizes.

●Sparkey Spots the Ball

     Children up to 5 years old can join the read-to-me club, "Sparkey Spots the Ball". They will receive their

own reading folders (文件夹) to record the books read to them by parents, brothers and sisters or relatives.

Once they have listened to 20 books, they will win a baseball and a coupon (优惠券) for McDonald's ice

cream.

●X-treme Read 

     Teens between the age of 13 and 18 can join in their own reading program called "X-treme Read". Teens

can read to win movie passes, CDs and more.

     The library also plans extreme bike races by C4BMX at four libraries in June and July. Check with your

local library or Milwaukee Journal Sentinel for the exact dates, times, and places of the demonstrations (集会).

1. Students who take part in the reading club can _____. [ ]

A. take part in extreme bike races

B. get a good mark in the final exam

C. get better prepared for the new term

D. finish their homework ahead of time

2. In order to become "All Star Readers" and win a lot of prizes, you _____. [ ]

A. should be 18 years old

B. should be at least five years old

C. must read at least 1,000 pages or 10 books

D. just need to sign up at the Milwaukee library

3. Which of the following is TRUE according to this passage?[ ]

A. Children up to 5 might win a baseball or an ice cream.

B. Teens who have listened to books might win movie tickets.

C. The public libraries only allow children to read in the reading club.

D. Students who want to read can sign up at any public library at Milwaukee.

4. If you are a 17-year-old student who wants to win some prizes, you can take part in _____. [ ]

A. 2007 Summer Reading Club

B. X-treme Read

C. Sparkey Spots the Ball

D. All Star Readers

单项选择题