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问题 配伍题 B型题

高纬度寒冷地区发病率高()
非白种人具有种族易感性()
半数病例系酒精中毒晚期()

A．多发性硬化

B．视神经脊髓炎

C．脑桥中央髓鞘溶解症

D．GBS

E．弥漫性硬化

答案

参考答案：A,B,C

问答题

案例一：一次难忘的购买经历 我记忆很深的一次购买是一个秋冬时节，独自在 Jack Jones 男装店购买衣服。当时确实有些情绪化，想通过购物改变一下心情。当路过 Jack Jones 商店的时候，我稍稍停留了一下， 被强烈的色彩和动感的音乐所吸引。之前，也了解 JJ 是一个很受欢迎的北欧品牌，也曾有 朋友送过一件我很欣赏的 JJ 牌衣服。正当我打算往里迈步的时候，店内的导购带着阳光般的笑容迎了上来，“我叫晓菲(化 名)，想看些什么很高兴为你服务”。我立刻就有了好感，因为很少有商店的服务员会主动 报姓名。在我试服装的时候，她主动帮我提包，让我觉得很温暖(因为之前曾要求罗宾逊的 导购帮忙拿一下，但是她以担心我的物品会遗失拒绝了)。选择了一件英伦双色条纹衬衫后， 她又向我推荐了一条紫色的围巾和乳白色的牛皮带，后两者其实完全不在我的购物初衷里。 然而她详细向我介绍了围巾的多种不同系法以及分别适用的场合，甚至皮带与衣康搭配中的 一些小技巧。在此过程中：她总是主动地帮我整理衣服，就像一位默契的朋友；她也总是强化她推荐衣服的优点，而不是让我自己去选择……她甚至拉来其他的一些导购来共同赞美这 样的着装，然后一次次帮我设计如何购买能够实现最大的折扣。随着我东西购买的越来越多，她帮我提的东西也越来越多。看着她抱着那么多衣服， 我居然忘记了自己是消费者，当时就想赶紧付账，别让她抱这么重的东西了。问题（1）整个购买过程中，购买者受到了哪些因素的影响(2) 零售企业从这一案例中可以获得哪些启示
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Part 4


Questions 26-45


·Read the following passage and choose the best word for each space.
Money spent on advertising is money spent as well as any (26) know of. It serves directly to assist a rapid of goods at reasonable prices, (27) establishing a firm home market and so making it possible to provide (28) export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it (29) an increasing need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: (30) advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy (31) the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live (32) the promise of his advertisements. He might fool some people for a little (33) through misleading advertising. He will not do so for long, for mercifully the public has the good (34) not to buy the inferior article more than once. If you see an article (35) advertised, it is the surest proof. I know that the article does what is (36) for it, and that it represents good value.
Advertising does more for the (37) benefit of the community than any other force I can think of.
There is one more point I feel I ought to (38) on. Recently I heard a well-known television personality (39) that he was against advertising because it persuades rather than informs. He was drawing (40) fine distinctions. Of course advertising (41) to persuade.
If its message were (42) merely to information—and that in itself (43) difficult if not impossible to achieve, (44) even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring (45) no one would pay any attention. But perhaps that is what the well-known television personality wants.

A．sense

B．judge

C．feeling

D．understanding
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