问题 问答题 简答题

报纸出版的特点?

答案

参考答案:

(1)自商业电视问世后,20世纪50年代后,报纸出版开始渐渐萎缩。

(2)报纸收入主要是靠报纸销售收+广告收入。

(3)销售报纸可直接获得收入,出现了针对某一细分市场出版的报纸。(仅靠广告支持的电视频道,为了同一主流观众之间的竞争。)

(4)报纸收入最大化的两个途径一是针对较小但富裕的群体,广告收入占主要地位;二是针对较多但较不富裕的群体,销售收入占主要地位。

(5)分类广告比展示广告受到广播电视的冲击小,但分类广告对周期性上下波动十分敏感。现在,互联网对分类广告造成威胁,影响报纸中长期的收入。分类广告收入是地方报纸的重要来源。

(6)报业也具有规模经济的特点,初始成本高,边际成本低。但报纸的出版包含一定的边际成本。影响边际成本的因素:劳动力/新闻纸/印刷/发行。

(7)报业的范围经济:报纸经营者可以通过出版多种报纸获得范围经济。

(8)成本和收入的不相关性,易于进入收益的良性或恶性循环。

阅读理解

阅读理解。

A four-year-old girl is lying in the arm of a doctor. She has just become motherless. A few minutes ago,

a big bombing(轰炸) happened near her home in the south of Iraq.

    Every day we see pictures like this on our televisions. We see young Iraqi children asking for food

and  water from American and British soldiers as they move through towns and cities towards the

capital, Baghdad. We see these children following grown-ups, carrying bags of things almost the same

size as their small bodies as they quickly left their home in Baghdad.

    All this shows that some of the young lives have been turned upside down by the war. And they show

the terrible price being paid by Iraqi children.

    In southern parts of the country,like the second largest city,Basra,the UN is working to repair the

damage(毁坏) caused by the war. "We are working to provide clean water and get the electrical power

to work again , "said Geoffrey Keele , a UN spokesman.

    But little else can be done. In Baghdad, parents give their children sleeping pills to try and let them

escape the sound of bombing.And all the schools are closed. Some diseases break out among the

children, sometimes leading to death.

Nearly 50 % of the Iraqi population, which is over 20 million, is under 15 years old. And 30% of them

are suffering(遭受) from malnutrition(营养不良).

1.From the first paragraph , we know that __________.

A. the girl in the doctor's arm is dead

B. the girl's mother is looking for her

C.the girl's mother was killed during the bombing

D. the text tells us nothing about her mother

2.Which of the following is NOT mentioned in Paragraph 2?_________.

A. There are bombings every day in Iraq.

B. Children ask for water and food from the American and British soldiers.

C. Children with big bags are leaving their homes for Baghdad.

D. Baghdad is the capital of Iraq.

3.The second sentence in Paragraph 3 means __________.

A. the Iraqi children pay much money for what they need

B. the Iraqi children are suffering a lot in the war

C.some people sell children at a terrible price

D. the young lives have been turned upside down

4.How much help is the UN giving to the Iraqi children?__________.

A. They are helping them return to school.

B. They are giving them enough food and drinks.

C. They can do only a little.

D. They can do nothing.

5.The number of Iraqi children in malnutrition is about _________.

A. 20 million  

B. 10 million  

C. 6 million  

D. 3 million

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